A clear church brand maximizes the engagement of every individual so that the local expression of the “body of Christ” fulfills God’s highest purpose. (more…)
Every Branding effort begins with one simple question – “What’s the big idea?” Answering that question is the most important thing you can do because, like a compass, identifying a compelling brand identity gives clear direction to the marketing effort and ensures that there is return on the advertising investment.
In developing the Israel Ministry of Tourism’s brand for the North American Christian market, our team at Infinity Concepts started with surveys and focus groups. We needed to identify what would motivate or prevent someone from going to Israel. At the time, the three big concerns that surfaced were safety, cost, and the time involved in travel to the Holy Land. (more…)
