A quick tip for more effective communication with your target audience.
Any freshman sitting in a Marketing-101 class will tell you that you need to identify a target market and then tailor your message directly to that market, but sometimes even the basics can be a challenge.
You have to create self-imposed limits and that’s scary to a lot of leaders (more…)
Your organization’s performance reports came in and things are looking sub-par for the last quarter. Sales are down. Margins are slim. Fundraising figures are lacking. What is the answer? Surely a big burst of marketing and social media engagement will end the slump, right? (more…)
These two terms, often used interchangeably are far from the same … Each is a completely different concept.
A plan is usually a list of steps taken to accomplish a goal. A plan tackles questions like how, when, where, who, and what? A plan is a good thing to have. In fact, it is vital to the success of almost any effort. However developing a plan should not be the first step in addressing a task (more…)
If there is a time and a season for everything, then it stands to reason that at some point you may need to take a long look at your brand and decide to make a change. Although rebranding is never a decision to take lightly, when your organization or its surrounding environment experiences change, a reinvention of your identity could be exactly (more…)