What makes a blog effective? The answer isn’t very complicated. Readers need to be able to easily and intuitively find the valuable information they are looking for, comment on it, subscribe to it, and share it with others.
Pretty straightforward stuff … right?
Surprisingly however, a lot of blogs are complex and difficult to navigate, restrict comments, and lack desired share tools (more…)
A quick tip for more effective communication with your target audience.
Any freshman sitting in a Marketing-101 class will tell you that you need to identify a target market and then tailor your message directly to that market, but sometimes even the basics can be a challenge.
You have to create self-imposed limits and that’s scary to a lot of leaders (more…)
Your organization’s performance reports came in and things are looking sub-par for the last quarter. Sales are down. Margins are slim. Fundraising figures are lacking. What is the answer? Surely a big burst of marketing and social media engagement will end the slump, right? (more…)
These two terms, often used interchangeably are far from the same … Each is a completely different concept.
The Plan
A plan is usually a list of steps taken to accomplish a goal. A plan tackles questions like how, when, where, who, and what? A plan is a good thing to have. In fact, it is vital to the success of almost any effort. However developing a plan should not be the first step in addressing a task (more…)
If there is a time and a season for everything, then it stands to reason that at some point you may need to take a long look at your brand and decide to make a change. Although rebranding is never a decision to take lightly, when your organization or its surrounding environment experiences change, a reinvention of your identity could be exactly (more…)
