To a lot of people, there are no major differences between a brand and a logo. In reality though, that is almost like saying that there is no difference between electricity and a light bulb. Like electricity, branding provides the power needed to allow the logo (the light bulb) to shine (more…)
“…let your light shine before others, so that they may see your good works and give glory to your Father who is in heaven.” Matt 5:16
While many businesses are run by believers who intentionally incorporate biblical principles into their corporate philosophy, some may avoid “wearing their heart on their sleeve” for fear of (more…)
I hear a lot about social media strategies these days, but what I do not hear about as much are marketing strategies that involve social media. What is the difference? One is a way of using available technology. The other is leveraging (more…)
For as long as social media has existed, it’s been questioned whether or not these platforms are actually making us more social or less? We live in the world of the hermit-nouveau… we have the option to live in total isolation, yet in the midst of society and with claims to hundreds of friends. Everything can be bought online or through self-checkout, you can work for home, and reasonably get through your day without any form of human contact. You can even do church on your own… download your favorite praise music, listen to podcasted sermons, and tweet your prayer requests.
Is this what we actually wanted from our advances in “social” media? (more…)
