Gaining more Twitter followers is a business for some and an obsession for others. The theories and the tactics for how to accomplish this goal range from mundane to bizarre. As you search for the strategy that works best for you, don’t forget that even the best advice is geared to a specific situation. There are different types of twitter users, and each type requires their own specific style of strategies. Do you know what type of user you are? (more…)
Today I received a very special greeting from John David Kudrick, a good friend and a member of our freelance writing team. I was so moved by his eloquent words that I asked him to allow me to share his greeting with you. Take a moment to read his thoughts – it will enrich your celebration of this Christmas season! - Mark Dreistadt (more…)
As part of this year’s Christmas festivities, we made some lists of a few of our favorite things. Drawing upon hundreds of years of combined Christmas expertise we have built the ultimate agency Christmas compendium of our favorite songs, foods, and movies. (more…)
Inbound marketing is an exciting and rapidly growing field partially because it is relatively inexpensive. Anyone can pick up the tools and try their hand at it. However just like football, there is a lot more to the game than a ball, pads, and a pair of cleats. Strategy and execution make all the difference in the world. (more…)
Knowing Your Audience Better Than Anyone Else
You know social media and you know your audience. But do you know your audience inside of social media? The often overlooked key to succeeding in social media marketing is to know more about your audience than your competition does. And I mean really get down in the trenches and find out how they think, feel, and react. Whoever understands the most about their audience inside of social media is going to have the edge. (more…)
