
If you want to have a successful media outreach in your organization, whether it’s television, radio, or Internet, there are four great keys that you need to understand and implement in the operation of your media outreach. (more…)

If you want to have a successful media outreach in your organization, whether it’s television, radio, or Internet, there are four great keys that you need to understand and implement in the operation of your media outreach. (more…)

You may not have noticed, but our culture is changing. Technology is pushing us forward at an unprecedented pace. The world of fundraising and donor interaction is advancing like never before. (more…)

I have a secret to share with you … branding always happens!
It doesn’t matter whether you think about, whether you care about it, whether you work at it or not; your organization – your business – your ministry is being branded every day. (more…)

I don’t have time to blog. Everyone has likely said these words at one time or another. But what do you have time to do? Many companies will spend tens of thousands of dollars to build a good website. But what they don’t realize is that without fresh content that website is like a passenger jet on a runway without any fuel; it’s expensive and useful but it’s just not going anywhere. (more…)

What is success? How is it measured? How do you know when you actually achieve it?
Is success the end of something, like crossing the finish line? Or is it the quality of that ending, as in finishing first? So much emphasis is placed on success in our society that the difference between running the race and running the race well is often confused. (more…)