So you have a real certified social media strategy. You’ve put the time in, done the research, built the plan, gone through the social media strategy checklist to look for holes in your approach and you’re sure your plan has some real substance. But is everything plugged in and ready to go? And how do you determine if your strategy is actually working? Even the best plans can fall through and almost every plan needs to be adjusted when the rubber meets the road. (more…)
So you’ve optimized your content and your social media strategy is churning away. It shouldn’t be any surprise that your web traffic is on the rise. But I’d hold off on the celebration for the moment, unless of course web traffic is your only commodity. This is only the first step of the first phase, if your social media and SEO strategy ends here then all of your efforts could be in vain. Now you need to turn that web traffic into leads, sales, donors, supporters, visitors, or whatever your organization needs. (more…)
I hear a lot about social media strategies these days. It’s a popular term. What I don’t see is a lot of is real strategy. Companies have social media plans, a collection of processes and objectives that guide their day to day operations. And while having a plan is certainly better than just engaging in random acts of social media, something is missing. A real social media strategy is all-encompassing, it reaches all levels of the organization and isn’t limited to any social channel like Facebook or Twitter. (more…)
Refocusing the Approach
I hear and read a lot about social media strategies these days, but what I do not hear much about are marketing strategies that involve social media. What is the difference you ask? One is a way of using social media because it is available. The other is using it to support a marketing initiative (more…)
I love coffee. I’ve loved coffee ever since I was a kid. I started drinking coffee when I was in grade school and after all these years – I still love coffee. In fact, I’m a coffee fanatic! My experience with branding dates back almost as far and I’ve come to learn that they have more than a few things in common. (more…)
