It has been interesting to travel all over the country and even the world this last year and listen to senior pastors, youth pastors, and church leaders talk about social media, inbound marketing (although they don’t use that word), and the church. (more…)
Every organization needs to have vision. If you don’t have vision, you’re not going anywhere. In fact, the Bible says, “without a vision, the people perish.” So we know that vision is critical, vision is important. But it is not just vision that is important… it needs to be the right vision. (more…)
Every organization has a brand. Your brand is NOT your logo – it is NOT your graphic look – it is NOT your name or slogan. Your brand IS what other people think of when they think of you. (more…)
Maybe it’s not too late for you….
We do a lot of work with clients on their social media, so we report on the latest trends and tips on a regular basis. Because of that, it takes a lot for me to be truly surprised by something I learn about doing “social” better. (more…)
The internet is abuzz with people talking about ROI and figuring out what the ROI of social media is. They are trying to determine the value of their Facebook fans or Twitter followers. And while these are valid thoughts, the bigger question is what ROI are they providing for their social media fans and followers. (more…)
