Blog » 2012 » May

Don’t Write Content For Pandas Or Penguins: Write For People

SEO Content Writing

The Panda Revolution

In the midst of Google’s “Panda Revolution” a lot of SEO consultants, specialists, and gurus found their life’s work falling to pieces.  Vast numbers of websites effectively disappeared from search results and businesses were left in disarray.  Well maybe it wasn’t quite that dramatic, but things were definitely shaken up.  The reason?  People were writing content and developing web pages for search engines and not for people.  Eventually Google had enough and unleashed the “Panda” algorithmic updates to bring balance to the SEO force. (more…)

Posted by George Konetes on May 31st 2012

Engagement Marketing | The New Key to Brand Communications

Engagement Marketing

Interruption & Traditional Brand Marketing

We have come to expect a certain number of interruptions in our lives, but as the number of interruptions increases our attentiveness to those interruptions declines. When we hit the breaking point, we may take the phone off the hook, ignore the knock at the door, or move our conversation behind closed doors. This is what is happening in our culture today. We are bombarded with literally hundreds of interruptive messages every day. The clutter becomes deafening and we stop listening. (more…)

Posted by Mark Dreistadt on May 30th 2012

Is Your Blog Doing Its Job As A Creative Marketing Piece?

Creative Marketing Strategy

If you’ve done any serious searching under the blog category in Google, you’ll notice that only 1 in 10 or so blogs look good.  So many are walls of text, have no headings, no images, and make no attempt at creating aesthetic appeal.   And these are the ones that are trying to provide quality blog content, not the spammers where every sentence is a keyword link to a junk page.  It amazes me how many organizations and individuals are not using their blog as a part of their creative marketing strategy. (more…)

Posted by George Konetes on May 29th 2012

What Season Is Your Organization Facing This Memorial Day?

Strategic Solutions

As I take a moment to reflect on this Memorial Day, I take notice of the changing seasons and how there is a lesson there for every organization, church, ministry, and business.  Whether your organization is struggling to succeed or in the midst of sustained upward growth, there are still seasons, changes, and challenges to work through. (more…)

Posted by Drew Patrick on May 25th 2012

Time to mow the lawn | Keeping Up With Your Blog Calendar

Blog Calendar

I’ve been watching the grass grow around the house and thinking to myself that I need to get to it soon. Every day it grows imperceptibly longer, but the net effect of a week’s procrastination is that it will now take me much longer to mow than normal. That’s because I will have to empty the grass bag much more often.  Trying to keep up with your blog calendar can very similar. (more…)

Posted by David Madeira on May 24th 2012
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