Blog » 2012 » July

Key Creative Solutions To Consider On A Rainy Day

Creativity on a Rainy Day

The summer’s midpoint is here and for many this usually means vacation time. Of course it is a great time to get away from our ordinary routines, recharge our batteries, and reinvigorate our creative inspiration. Some will choose to spend their vacation times at the beach, and certainly, the beach is such a great place to sit-back, relax, and “just think”. Even at sunset when the ocean’s waves are restless, one can still feel peace and stillness in the air. For some, moments and places like these are what drive one’s creative imaginations to work on all cylinders. (more…)

Posted by Stephen Wetzel on July 31st 2012

SEO Gets Reversed By The Overboard Effect

Going Overboard With SEO

Search engine optimization is part science and part art, although it is mostly science.  There is a lot to learn about this science and though you can learn a lot of it quickly, this can create problems.  You have likely heard the expression “I don’t know much about it, but I do know just enough to be dangerous.” This is definitely true with an  SEO strategy.  I often see people take a little bit of knowledge and apply what I call The SEO Overboard Effect.  The result is causing more harm than good. (more…)

Posted by George Konetes on July 30th 2012

The Biblical Role of Ministry Consultants

The Role of Ministry Consultants

One of the largest challenges that pastors and other ministry leaders face is the unknown.  And ministries that are growing quickly often run into this challenge on every side.  As soon as they grow beyond the experience of their church leadership team they find themselves in uncharted waters.  New questions arise like how do we manage this large staff? How do we handle constructing a new building?  How do we get on television and radio? How can we be effective on these media platforms? Some ministers have the idea that they are supposed to just muscle through alone with prayer and determination.  However the scriptures teach us to search out wisdom and understanding. (more…)

Posted by George Konetes on July 27th 2012

Creative Marketing Ideas To Build Strong Relationships

Strong Relationship Building

“Real-time,” “mobilization,” “ROI,” “ROAS” (return on advertising spend); yes, each of these are cliché business buzzwords we have all heard make their ways around the marketing and public relations sphere. Yet more and more, one simple word seems to surface more than any other. And in fact, it plays an essential role in defining each of these terms and illustrating how successful B2B or B2C marketing is accomplished. Of course, I am talking about the word “relationships.” (more…)

Posted by Stephen Wetzel on July 26th 2012

The Persuasive Power of Social Media Storytelling

Social Media's Persuasive Power

Storytelling is one of the oldest forms of communication and persuasion that we have record of.  The story has a unique ability to connect our minds with our emotions and unlock the imagination.  Storytelling a time tested tradition that has been refined through the spoken and written word for millennia.  Compared to that, telling stories digitally or through social media is still in beta testing.  But an effective social media storytelling technique could capture an audience larger than any epic poem ever has. (more…)

Posted by George Konetes on July 25th 2012
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