Blog » 2012 » July (Page 3)

Listening Styles Can Impact Brand Communication

Understanding Communication And Listening Styles

Successful media production revolves around two main factors; communication and listening. If you can capitalize on both then you are well on your way to reaching a mass audience. (more…)

Posted by Stephen Wetzel on July 13th 2012

Reconsidering Your Brand Strategy? Learn to Acknowledge Your Potential and Purpose

The Time For Change Is Now

Whether it is a company, brand, or ministry, every organization goes through changes just like we do in our personal lives. As individuals we deal with changes in our occupation, friendships, and relationships. Organizations deal with changes in audiences, markets, and products. At times it is hard to see what comes next. What got you where you are may no longer be working. Perhaps, the motivation and enthusiasm which helped you maximize your potential has dwindled. Now may be the time to realize that your stage for change has been set. (more…)

Posted by Stephen Wetzel on July 12th 2012

Online Public Relations: Social Media is a PR Tool, Not a PR Category

Social Media is a PR Tool

So perhaps you are the proverbial social media “social butterfly.” Yet of the close to 700 Facebook friends you connect with regularly, you really only “know” a percentage of those. When it comes down to those you have actually met in person or have a close personal relationship with, the number decreases even more. So herein lies the significant concern with businesses and online public relations.  Social media is merely a tool to build and nurture “real” or existing relationships, not quite as much to generate new ones. (more…)

Posted by Stephen Wetzel on July 11th 2012

Facebook’s Quiet Coup Opens A Door To Social Media Email Marketing

Email Marketing, Social Media, and Facebook

Recently, most of the social media world received a new email address without realizing it. The announcement was made by means of a single notice that appeared one time, then disappeared whether it was read or not. This was part of Facebook’s new email roll-out where approximately one billion people had their profiles personal email quietly replaced with Firstname.Lastname@Facebook.com or a similar variant. You may want to check yours… (more…)

Posted by George Konetes on July 10th 2012

What Can Independence Day Tell Us About Brand Innovation?

Forefathers of Brand Innovation

Bonfires, nature hikes, fireworks, rising heat; each indicates very well that summer is in full swing. In the midst of the summer and the July 4th celebration of America’s Independence, we are frequently reminded of past summer memories as well as the American Forefathers who lead us all to the freedoms we have today. But in retrospect there are many organizations, brands, teams, and leaders who can effectively learn from the inner ambition of these individuals. For these individuals embodied everything it means to be creative and innovative; something that many brands try to capture but sometimes fail to capitalize on. (more…)

Posted by Stephen Wetzel on July 6th 2012
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