Written by: Paul McDonald

Starting a Media Ministry: Count the Cost

“Go and Preach the Gospel to all nations.” So says the Gospels, but when you’re in ministry, how do you apply that to the particular work that God has assigned you?

When a ministry is considering entering into the arena of media, there are so many questions that need to be answered before you begin that first broadcast “to the world.”


One of the first things you need to consider is who you are going to preach to. When it says, “preach to all nations” or “to all the world,” is your message really for “everybody?” There are many who are called to labor in the fields; you need to recognize where your particular portion of that field is and work diligently there. Don’t be so proud to think that you are the only one that God is calling to minister, therefore you have to reach everybody with your message. There are some who are called to minister regarding marriage. There are some called to minister to children, or young people. There are some who are called to minister to those in destructive lifestyles. There are some called to reach those in a particular local area. Humbly seek God to discern your gifting and your calling before you move forward.

Then you need to “count the cost.” In Luke, Chapter 14, it says, “for which one of you, when he wants to build a tower, does not first sit down and calculate the cost to see if he has enough to complete it?” You need to look at the reality of the resources that are available to you. What kind of budget do you have to work with? Do you have any mechanisms in place to continue to receive more income to sustain your ministry? What other resources—equipment, people—do you have available to support your new media ministry? All of these should be in place before you record your first program.

There are so many things to consider before you actually begin making media. Be diligent. Do your prep work, not only in prayer, but in the practical matters that will launch a ministry that will be successful because it has a good foundation.

Paul McDonald

Paul McDonald

Media Director at Infinity Concepts
Paul negotiates and coordinates all media buys and provides related reporting and analysis.
Paul McDonald

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