You’ll Never Be the Same Brand Resonates with Christian Tourists

Pittsburgh, Pennsylvania – June 23, 2010 – According to Israel’s Central Bureau of Statistics, 309,000 tourists visited Israel in May 2010, an all time record for the month of May. This marks the sixth consecutive month of record-breaking tourism to Israel. This was an increase of 33% over May 2009 and 4% over May 2008.

Over 1.4 million tourists have visited Israel since the beginning of the year, an increase of 42% over the same period last year and 11% more than 2008, which was Israel’s record year for tourism to date.

Much of the record-breaking success can be attributed to the dramatic increase in Christian visitors to Israel thanks to Israel Ministry of Tourism’s Christian campaign, Visit Israel –You’ll Never Be the Same, developed by Pittsburgh-based advertising agency, Infinity Concepts, as a way of expressing the spiritual transformation experienced by Christians when they visit Israel.

“For Christian travelers to Israel, the single greatest comment is the spiritual change that they experience,” said Mark Dreistadt, President and CEO of Infinity Concepts. “Israel is the land of the Bible. There is no other place like it on earth! There are many enjoyable vacation destinations in the world, but only Israel connects you with the roots of your faith in a way that is truly life-changing.”

The hallmark of the You’ll Never Be the Same brand is that a trip to Israel is safe, affordable, and transforming. It is this promise of a life-changing experience that is the cornerstone of all marketing communications inviting Christians to visit Israel.

“Visit Israel – You’ll never be the same!” quickly and accurately captures the personal impact of a trip to Israel,” said Dreistadt. “It is the essence of what is motivating record-breaking Christian tourism to Israel.”

Tripadvisor.com also lists Jerusalem as one of the Top 10 Best History & Culture Vacations – Anywhere.

About the Israel Ministry of Tourism (www.goisrael.com)

With its central office in Jerusalem, Israel, the Israel Ministry of Tourism leads the State of Israel’s efforts at maintaining a strong tourism industry. The Ministry of Tourism promotes tourism to Israel via its Israel Government Tourist Offices in Europe, Asia, and the Americas.

Pittsburgh, Pennsylvania – April 15, 2010 – Infinity Concepts, a Pittsburgh-based full-service brand communication agency, will unveil its innovative free online Brand Communication Evaluator at the 2010 Christian Leadership Alliance (CLA) National Conference in San Diego, California, from April 19-21.

“Our free Brand Communication Evaluator will ultimately help organizations effectively steward their resources and their reputation. Only when a Brand is clearly defined and consistently articulated across all Branding Points will an organization experience their full potential for success,” said Mark Dreistadt, president and founder of Infinity Concepts. “Until you effectively define, internalize, and communicate your brand, your message will be inconsistent and ultimately confusing to your target market.”

The Brand Communication Evaluator gives an organization a snapshot of their brand communication strengths and weaknesses, as well as, offering organizations a point of entry to implement the comprehensive services offered by Infinity Concepts, including:

• Brand Development
• Staff Training
• Creative Services
• Marketing Strategies
• Fundraising Counsel
• Media Management

In addition to the free Brand Communication Evaluator, Infinity Concepts will also be unveiling a new integrated rebrand of Infinity Concepts incorporating the newly refocused service points of the agency, a new website at www.infinityconcepts.net, and their new marketing slogan: “What can “I” do for you?”.

“We are excited to unveil the new Infinity Concepts brand and our free Brand Communication Evaluator at CLA in San Diego,” said Dreistadt. “I hope everyone will stop by our booth or visit our website and find out what Infinity Concepts can do for you.”

More information about the free Brand Communication Evaluator and Infinity Concepts is available by visiting booth #137 at CLA or by contacting Sean McCartney at sean@infinityconcepts.net.

Pittsburgh , Pa. – Dec. 15, 2009 – Infinity Concepts, a full-service integrated communications agency based in Pittsburgh, is pleased to announce its latest client: Organic Balance.

Organic Balance is breaking new ground through its unique and exclusive methods of bio-chemical transport. Natural therapeutic agents are formulated and delivered through patented new technologies.

“Our patented technology known as the Serum Specific Process enables the majority of the nutrients in each dose to enter directly into the blood serum. Currently the competition can only claim an 8% bioavailability,” said Dean Crowell, COO of Organic Balance. “We are looking to launch a variety of new products in the coming year and are thrilled about our new partnership with Infinity Concepts.”

Organic Balance provides a 100% all-natural product line formulated and encapsulated to deliver a greater rate of bioavailability. This rate is significantly higher than its competitors and consequently has the potential to appreciably improve the health and vitality of men, women, and children.

“I am excited to provide Organic Balance the full scope of services that Infinity Concepts is able to offer,” said Mark Dreistadt, president of Infinity Concepts.   “We have the opportunity to build a strong and consistent brand for Organic Balance.”

The Pittsburgh-based agency will provide Organic Balance with a variety of services, including brand development, consulting, marketing, public relations, and media services. Infinity Concepts will help Organic Balance implement a full marketing communications and media plan designed to increase the public awareness of their organization and generate revenues through the sales of their products.

About Organic Balance

Organic Balance exists to develop, produce, and market innovative nutraceutical products that improve the quality of human life by utilizing patented bio-chemical transport processes to establish a new standard of health and wellness through a union of nature and science.

Pittsburgh, Pennsylvania – Oct 20, 2009 – Infinity Concepts, a full-service integrated communications agency based in Pittsburgh, has announced the hiring of Lindsey Antolic as a graphic designer in their creative department.

“The addition of Lindsey to our creative department will certainly compliment the standard of excellence our clients have come to expect,” said Mark Dreistadt, president of Infinity Concepts. “She is extremely talented and we are excited to welcome her to our team.”

Lindsey is a 2009 Seton Hill University graduate, with a B.F.A. in Graphic Design, a Communication minor, and an Art History equivalent minor, graduating Summa Cum Laude. She has done freelance work for the St. Anne Home and Red Star Brewery, as well as an internship with Dimension X Corporation in Jeannette, PA. An art enthusiast since grade school, she found her niche as a graphic designer while attending Penn Trafford High School.

Away from work, Lindsey dedicates much of her time to her church, as well as spending time with friends and family.  She also enjoys following the Pittsburgh Steelers and Penguins, and has recently taken up the sport of golf.

Pittsburgh, Pa. – Oct. 20, 2008 – Infinity Concepts, a full-service integrated communications agency based in Pittsburgh, is pleased to announce its latest client: Land of Goshen Nutraceuticals, LLC.

Land of Goshen Nutraceuticals is breaking new ground through its unique and exclusive methods of bio-chemical transport called bio-mimicry. Natural therapeutic agents are formulated and delivered through patented technologies.

“I am excited to provide Land of Goshen Nutraceuticals the full scope of services that Infinity Concepts is able to provide,” said Mark Dreistadt president of Infinity Concepts.  “We have the opportunity to build a strong and consistent brand for Land of Goshen Nutraceuticals. The public will have no problem understanding and identifying the essence of their brand.”

Land of Goshen Nutraceuticals provides an all-natural organic product line of nutrients formulated and encapsulated to deliver a greater rate of bioavailability. This rate is significantly higher than its competitors and consequently has the potential to appreciably improve the health and vitality of men, women, and children.

The Pittsburgh-based agency will provide Land of Goshen with a variety of services, including brand development, consulting, marketing, public relations, and media services. Infinity Concepts will help Land of Goshen implement a full marketing communications and media plan designed to increase the public awareness of their organization and generate revenues through the sales of their products.

About Land of Goshen Nutraceuticals
Land of Goshen Nutraceuticals exists to develop, manufacture, and market innovative nutraceutical products that improve the quality of human life by utilizing bio-mimicry processes to establish a new standard of health and wellness through a union of nature and science.

Pittsburgh, PA – Oct.  13, 2009 – A pilot program was recently initiated by the Israel Ministry of Tourism to introduce influential Christian leaders to Israel and allow them to experience Israel for themselves. This trip of first-time guests was hosted and led by Mark and Susie Dreistadt, President and Vice President of Infinity Concepts.

On September 9, the Israel Ministry of Tourism welcomed nine mega-church pastors and their spouses on an eight-day educational tour of Israel, where they visited, taught, and prayed at biblical sites, and met with members of the Israeli Government.

“In Israel, we met friendly and enthusiastic people, enjoyed incredible meals and beautiful hotels, visited biblical and historic sites, and most of all experienced life-changing faith encounters,” said Infinity Concepts President Mark Dreistadt. “Everyone in the group continually echoed the same sentiment: Now that they have visited Israel, they will never be the same.”

The visit to Israel began at Ben-Gurion International Airport outside Tel Aviv on September 9 where the group was met by representatives of the Israel Ministry of Tourism. During their stay in Israel, the group spent time visiting many biblical sites as well as meeting with Nir Barkat, the newly elected mayor of Jerusalem.

The group featured pastors from California, Oregon, Ohio, Pennsylvania, Texas, Alabama, and Kentucky. Each of the participants on this educational tour of Israel have voluntarily committed to returning to Israel in the coming months with members of their congregations.

Infinity Concepts has been the Israel Ministry of Tourism’s agency-of-record for reaching the Christian community in North America since October 2006. Infinity Concepts president, Mark Dreistadt, has been to Israel more than a dozen times and led several pastors trips before starting Infinity Concepts in 2002.

For information about the trip, including itinerary, participants, and quotes from participants, please visit www.israeltrip2009.com.

Pittsburgh, Pennsylvania – Oct 6, 2009 – Infinity Concepts, a full-service brand communications agency based in Pittsburgh, has become the agency of record for Reigning In Life, the television ministry of Cornerstone Church of Johnson City, Tennessee.

“We are excited to provide our extensive media services to Reigning In Life,” said Paul McDonald, Infinity Concepts media director. “We are able to provide them with our unique media reporting that will no doubt make the most of their media dollars, and I am honored to extend those services to the Reigning in Life program.”

Reigning In Life can be found on several stations throughout the United States, including WJYS-TV in Chicago and WEMT-TV in Greeneville, Tennessee.  It is also available nationally on CTN on DIREC TV and DISH Network, and streamed online at www.cross.tv .

In addition to Reigning In Life, Infinity Concepts also provides media services for clients such as Son Broadcasting Network, Spirit Formed with Jack Hayford, and Wisdom Keys with Dr. Mike Murdock.

Pittsburgh, Pennsylvania – Sept 24, 2009 – Infinity Concepts, a Pittsburgh-based full-service communications agency, today announced its latest media representation client: Son Broadcasting Network (SBN), owner of the award-winning television station KCHF-TV 11, based in Santa Fe-Albuquerque, New Mexico and KDAZ-AM 730, based in Albuquerque. Infinity Concepts will provide SBN with long form media representation for both television and radio. “I have long admired and respected what Son Broadcasting Network has accomplished,” said Mark Dreistadt, president and founder of Infinity Concepts. “Son Broadcasting Network’s dedication to life-changing television and radio is well-known in the Christian media industry. Both AM730 and KCHF-TV have a long-standing reputation of providing quality Christian programming to all of New Mexico. It is a distinct pleasure to have the opportunity to help them in bringing new programs to the airwaves, and thus helping them spread the Gospel.” Led by founder Belarmino “Blackie” Gonzalez, who passed away in January of last year, the station twice earned honors as the National Religious Broadcasters’ “Station of the Year,” in 2000 and 2008. Currently celebrating 25 years of excellence in Christian television, KCHF-TV 11 has expanded to cover more than 97% of New Mexico. Programming includes local, national, and international Christian ministries, as well as originally produced programs. KCHF is available via satellite across North America and through cable and direct broadcast systems in the New Mexico area. KDAZ-AM 730 was the first Christian radio station in New Mexico and began operations in 1971. Since that time, KDAZ has provided the people of New Mexico with a variety of the best in Christian programming, including original programs, national ministries, and talk shows, as well as contemporary Christian music. KDAZ can also be heard via SkyAngel IPTV radio network on Channel 229 and streaming live at www.am730.cc. “I believe that Infinity Concepts will help SBN reach new levels of excellence and impact, nationally and internationally,” said Annette Garcia, president of Son Broadcasting Network. “Mark Dreistadt and his media team have the experience and expertise that we need to move forward with our vision for the future.”

About Infinity Concepts

Founded by Mark Dreistadt in 2002, Infinity Concepts (www.infinityconcepts.net) is a brand communications agency that helps organizations define, internalize, and communicate their brand. The agency specializes in branding, creative services, marketing, media planning and placement, organizational development, and fundraising.

About Son Broadcasting Network

Founded by the late Belarmino “Blackie” Gonzalez, Son Broadcasting Network (www.sonbroadcasting.cc) provides its audience with excellence in Christian broadcasting that changes lives by proclaiming the gospel of Jesus Christ. Started in 1984 and based in Santa Fe-Albuquerque, New Mexico, Son Broadcasting Network owns and operates the Santa Fe television station KCHF-TV11. A sister corporation, Pan American Broadcasting Company, owns and operates KDAZ Radio (AM 730) in Albuquerque.

Pittsburgh, Pennsylvania – Sept 15, 2009 – Infinity Concepts, a full-service integrated communications agency based in Pittsburgh, has announced the hiring of Mark Pié as their newest account manager.

Pié was formerly with Mellon Bank (currently Mellon Bank of New York) where he served as the manager of their Corporate Printing and Reprographics, Pittsburgh division. He also served as art director of New Wine Magazine/Integrity Communications in the Gulf Coast area. He will use his 20 years experience in the printing industry, his creative problem solving skills and intuitive insights in his new role of Account Manager with Infinity Concepts. Throughout the span of his career, he has gained a real heart for advancing the creative process for Christian ministries.  Pié is a 1973 graduate of the Art Institute of Pittsburgh where he received his degree in Visual Communications.

“Mark is an exceptionally talented person with a broad and diverse skill set, and we are delighted to have him on our team,” said Mark Dreistadt, president and founder of Infinity Concepts. “His enthusiasm and experience will serve both our company and clients well.”

Away from work, Mark dedicates much of his time to develop a unique children’s ministry utilizing his cartooning and storytelling gifts, as well as spending time with his wife, Karen, their four (adult) children, and two grandchildren.

Pittsburgh, Pennsylvania – September 8, 2009 – Infinity Concepts, a full-service integrated communications agency based in Pittsburgh, is pleased to announce the promotion of Jill Daly from Traffic Manager to Account Manager. Daly’s experience as an independent consultant, events specialist, and church ministry director suit her well in her role as an Account Manager. Among the clients she will oversee is Infinity Concepts’ largest client, the Israel Ministry of Tourism. “Jill is an overwhelmingly talented person with a broad and diverse skill set, and we are delighted to have her on our team,” said Mark Dreistadt, president and founder of Infinity Concepts. “Her enthusiasm and experience will continue to serve both our company and clients well.” As the Traffic Manager, Daly acted as the primary point person for the agency’s workflow and internal communication; she was responsible for project timelines and traffic management, ensuring that tasks were completed on time for all Infinity Concepts’ clients. Away from work, Jill dedicates much of her time to Church; as well as, enjoying time with her friends and family.

About Infinity Concepts

Founded by Mark Dreistadt in 2002, Infinity Concepts (www.infinityconcepts.net) is a brand communications agency that helps organizations define, internalize, and communicate their brand. The agency specializes in branding, creative services, marketing, media planning and placement, organizational development, and fundraising.