There are blogs that cover every subject, every industry, every topic, every second of every day. Some posts are very informative, rich with cutting edge knowledge and wisdom. Other posts, well, are not. The blog post’s title is the number one way that readers try to sort between the good, the bad, and the ugly. Writing a good post title is just as important as writing a good post. Most people will never even see the post unless they are interested in the title. (more…)
Someone asked me the other day about how the average person is supposed to keep up with all of the changes in the fields of social media, SEO, and inbound marketing. I was a bit caught off guard by both the question and the tone. It then occurred to me that not everyone spends the first part of their day actively reviewing everything that’s happened in those fields in the past 24 hours and tweeting about it. My first thought was to find people like me, but my second thought was that would make me even busier so I decided to write a blog post about it instead. (more…)
Developing and optimizing keywords for SEO should be a major part of any organization’s web strategy, but most never get around to it because they don’t understand how to do it properly. However, it really doesn’t need to be impossible to understand. (more…)
The internet is abuzz with people talking about ROI and figuring out what the ROI of social media is. They are trying to determine the value of their Facebook fans or Twitter followers. And while these are valid thoughts, the bigger question is what ROI are they providing for their social media fans and followers. (more…)
There is a lot being said about social media and inbound marketing these days. Google it and you’ll notice that what is published every minute exceeds your reading capacity for the day, if not the week. What is very surprising to me is that so little of what is being written is concrete, practical, and applicable. (more…)
