Blog » Articles posted by George Konetes

Casting Too Small Of a Net with Search Engine Marketing?

Just the other day I was configuring a Google Adwords campaign and I came to some startling conclusions. My list of keywords should have provided me with access to more impressions and clicks than the campaign budget could have ever bought.  (more…)

Posted by George Konetes on March 25th 2013

A Great Destination Always Overcomes a Great Shortcut

Everyone is looking for the competitive edge in Search Engine Optimization.  They are looking for the next big thing, loophole, or tidbit of wisdom.  But with the frequent Google search changes, the big key is to invest resources into things that never change … building a quality website. (more…)

Posted by George Konetes on March 18th 2013

How To Launch A New Engaging Social Platform From Scratch

Launching a new Facebook page is easy, but the systematic and strategic debut of a new social platform is a completely different discussion.  We often think of Facebook interactions as engagement, but it’s really only a doorway to the level of engagement your organization needs to have with people to make the most of Facebook’s potential.  (more…)

Posted by George Konetes on February 26th 2013

What Is The Best Way To Get Social Media Training?

Social Media Training

Say you are new to the field and you want to learn about social media. Or perhaps you just want to learn more.  What is the best way to do that?  Do you take a social media course? Do you enroll in a social media training program?  Do you buy some books and teach yourself?  The reality is there are a lot of options out there, none of which are as simple as just pushing a button.  The best answer will depend on whether you are after information or skills. (more…)

Posted by George Konetes on February 12th 2013

All Branding And Marketing Flows From Your Value Proposition

Marketing Value Proposition

We see a lot of creative marketing campaigns these days, but there is one critical element that every successful campaign hinges on – the value proposition. Marketing is not just promoting a product, and branding is not just synthetically crafting an image. A clearly defined value proposition is the cornerstone, the chief element that every part of a successful campaign is built on. (more…)

Posted by George Konetes on February 5th 2013
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