Blog » Articles posted by Stephen Wetzel

Context is Key To Mobile Marketing Management

Managing Your Mobile Devices

Many of us are accepting of change; others maybe not so much. However, I have always considered myself to be one of those people willing and ready to change whenever the occasions in my life deemed it would be necessary. Even in the past few months, I can vividly remember speaking about change, learning to embrace it, its imminence, and the consequences of not being ready for it. Yet there are always those things that take us a bit more time to catch up on. There are some things that we just do not learn to fully embrace instantaneously. For me, I am talking about the changes in mobile technology. Jumping on board the mobile bandwagon took me quite some time to catch on to at first. (more…)

Posted by Stephen Wetzel on August 13th 2012

Public Relations Networking Begins With An Event Strategy

Effective Public Relations Network

Of course, one thing that is always certain in our lives is transition. When we grow as individuals, time and place often comes to separate us from those we once knew, and the things we became familiar with. We move from neighborhood to neighborhood, high school to college, or occupation to occupation. When our plans and purposes change, we are naturally forced to re-adapt and build new identities within a community and acquaint ourselves with new people. (more…)

Posted by Stephen Wetzel on August 2nd 2012

Key Creative Solutions To Consider On A Rainy Day

Creativity on a Rainy Day

The summer’s midpoint is here and for many this usually means vacation time. Of course it is a great time to get away from our ordinary routines, recharge our batteries, and reinvigorate our creative inspiration. Some will choose to spend their vacation times at the beach, and certainly, the beach is such a great place to sit-back, relax, and “just think”. Even at sunset when the ocean’s waves are restless, one can still feel peace and stillness in the air. For some, moments and places like these are what drive one’s creative imaginations to work on all cylinders. (more…)

Posted by Stephen Wetzel on July 31st 2012

Creative Marketing Ideas To Build Strong Relationships

Strong Relationship Building

“Real-time,” “mobilization,” “ROI,” “ROAS” (return on advertising spend); yes, each of these are cliché business buzzwords we have all heard make their ways around the marketing and public relations sphere. Yet more and more, one simple word seems to surface more than any other. And in fact, it plays an essential role in defining each of these terms and illustrating how successful B2B or B2C marketing is accomplished. Of course, I am talking about the word “relationships.” (more…)

Posted by Stephen Wetzel on July 26th 2012

A Strong Fundraising Strategy Is Like A Good Movie

A Strong Fundraising Strategy is Like a Good Movie

What is the key to producing a great movie? Well, most would say that it starts with the introduction. Of course, a movie could have some quality acting or some “best-picture,” Oscar worthy material. But if it fails to deliver from the start then the rest is pointless, right? (more…)

Posted by Stephen Wetzel on July 20th 2012
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