Image is vital to a brand, but for it to be effective, it must reflect what is inside. Your visual brand image (logo, colors, fonts, etc.) is but one element of building a solid identity, but when it resonates with your audience and spurs them to action, you have a recipe for success.
Sometimes, brands can become lazy and trapped in cycle of denial. Logos become dated — colors become passé. Looking inward will help you put forward the best representation of your brand to your audience. Ask this question: How well do you know yourself?
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