In recent issues of Jump Start, we have been targeting some critical investment areas your organization should focus on when evaluating the clarity of your brand message. Today let’s do a “deeper dive” in the area of fundraising.

Many people think successful fundraising is as simple as finding some secret formula. If that were true, everyone who followed the template would have the same generous response.

However, developing a strong donor base is often more about “friend-raising” than fundraising. It’s about finding faithful, generous partners who are committed to your compelling vision. The cultivation of such partnerships is the key to consistent and long-term growth. (more…)