Image is vital to a brand, but for it to be effective, it must reflect what is inside. Your visual brand image (logo, colors, fonts, etc.) is but one element of building a solid identity, but when it resonates with your audience and spurs them to action, you have a recipe for success.  

Sometimes, brands can become lazy and trapped in cycle of denial. Logos become dated — colors become passé. Looking inward will help you put forward the best representation of your brand to your audience. Ask this question: How well do you know yourself?

Make note of

Truth Held Captive

By Christine Johns

Therefore, having put away falsehood, let each one of you speak the truth with his neighbor, for we are members one of another. Ephesians 4:25

Peace if possible, truth at all costs. –Martin Luther

Recently, I read an article about the state of communication in a “post-truth” era. So much has changed in our industry in our relationship to the truth. The advent of fake news, safe spaces, and trigger warnings give permission to audiences to choose ala carte the information that matches a prescriptive version of “their truth” while dismissing the rest. The growth of identity

By, Ryan Dietrich

The ability (or the lack-there-of) to write and communicate appropriately is becoming far too much of a societal norm. We live in a time where technology on devices will autocorrect mistakes made before you can even comprehend that you made the mistake in the first place.

Whether you’re creating a donor letter, an advertising campaign, designing website content, speaking to the media, or even writing an article; written communication will always play a vital role in developing your brand, no matter what age we are living in. I believe it is important to step back and ask