Keys to Content that Emotes

The average human attention span is approximately 8 seconds.  Scientifically speaking, attention is the duration a person can remain focused without distraction. And I am willing to bet in the time you have read these words thus far, I have lost your “attention.”   

Did your office phone ring? Did you get a text message on your cell? A work email? Even someone speaking around you may have detracted your eyes from this page for a brief moment. Do I have your attention now? These represent just a brief glimpse into the obstacles that can hinder your content marketing.

How

Is Your Social Campaign Prepared for 2017?

Social media has transformed today’s society. It has literally integrated into almost all aspects of our lives changing the very way we communicate, broadcast, purchase, and even plan major events.

This year was no different as many trends emerged that once again shifted how businesses interact with their consumer base. Take a look into the social trends that took 2016 by storm. How will this impact your planning as you strategize for the upcoming year? 

Muted Videos

I’m sure you have noticed that video is increasingly dominating your NewsFeed and virtually every other social media platform out there. However, much

Ready, Set, Action!

James 4:2 states, “You have not because you ask not.” This same principle applies to marketing. A compelling call-to-action is the most important aspect of your ad. Sadly, many businesses do not use them effectively.

Here are three ways to kick start your call-to-actions to conversions.

State your case.

In a utopian world, you ask your reader to make a move and they do it with no questions asked. Right? Well unfortunately it is not quite that simple. In order to successfully call your audience to action, you need to recognize their need. Infomercials are notorious for showcasing a hurt

The Snapshot of SnapChat for Small Businesses

What social media platform is relatively new, has a yellow, ghost-shaped logo, and has virtually every teen and twenty-something in selfie overload? You guessed it. SnapChat! 

Bursting onto the scene, this app has emerged in popularity among the ranks of its established competitors like Facebook and its recently acquired Instagram, along with Twitter.  So the question in every small business owner’s mind is, is this new social platform worth the investment?

What is SnapChat?

SnapChat is a mobile app that allows a user to send videos and images that time lapsed to disappear after a few seconds of viewing. Almost

Let’s go back to the good ole days of grade school. I understand that may have been some time ago for some, but humor me. Do you remember your first crush? – That cute boy or girl you couldn’t stop thinking about. How they smiled or styled their hair. 

You drew your crush’s name next to yours in hearts and wrote love letters you knew you would never show them. You would daydream about them thinking of you in class and you happened to somehow always be at your locker the exact moment they passed. It may seem a little