Snapchat was once the dark horse newcomer of the social media platforms. When it came on the scene, many did not know what to make of it — nor did they understand the craze of it among Millennials and Generation Z’s. Some predicted it would simply be a passing fad. However, with over 160 million daily visitors and 5 billion video views, Snapchat is clearly here to stay.
Despite the growing traction of this five-year old platform, Snapchat is still met with uncertainty and skepticism when it comes to marketing. Marketing relies heavily on social proofs to establish credibility. Unlike