Snapchat was once the dark horse newcomer of the social media platforms. When it came on the scene, many did not know what to make of it — nor did they understand the craze of it among Millennials and Generation Z’s. Some predicted it would simply be a passing fad. However, with over 160 million daily visitors and 5 billion video views, Snapchat is clearly here to stay.

Despite the growing traction of this five-year old platform, Snapchat is still met with uncertainty and skepticism when it comes to marketing. Marketing relies heavily on social proofs to establish credibility. Unlike

You have spent months crafting the perfect content strategy. Now it is the execution phase. You are confident that content will not only attract new prospective clientele, but also increase engagement of your established fan base. Not to mention, it should also move your newly acquired leads towards the purchase phase of your funnel.

In a utopian world, this strategy should work perfectly. However, what happens when it doesn’t go as expected? The simple answer may lie in a common but popular phrase: wrong place at the wrong time!

Content is king; but timing is everything. The timing of your

Keys to Content that Emotes

The average human attention span is approximately 8 seconds.  Scientifically speaking, attention is the duration a person can remain focused without distraction. And I am willing to bet in the time you have read these words thus far, I have lost your “attention.”   

Did your office phone ring? Did you get a text message on your cell? A work email? Even someone speaking around you may have detracted your eyes from this page for a brief moment. Do I have your attention now? These represent just a brief glimpse into the obstacles that can hinder your content marketing.

How

Is Your Social Campaign Prepared for 2017?

Social media has transformed today’s society. It has literally integrated into almost all aspects of our lives changing the very way we communicate, broadcast, purchase, and even plan major events.

This year was no different as many trends emerged that once again shifted how businesses interact with their consumer base. Take a look into the social trends that took 2016 by storm. How will this impact your planning as you strategize for the upcoming year? 

Muted Videos

I’m sure you have noticed that video is increasingly dominating your NewsFeed and virtually every other social media platform out there. However, much

Ready, Set, Action!

James 4:2 states, “You have not because you ask not.” This same principle applies to marketing. A compelling call-to-action is the most important aspect of your ad. Sadly, many businesses do not use them effectively.

Here are three ways to kick start your call-to-actions to conversions.

State your case.

In a utopian world, you ask your reader to make a move and they do it with no questions asked. Right? Well unfortunately it is not quite that simple. In order to successfully call your audience to action, you need to recognize their need. Infomercials are notorious for showcasing a hurt