The average human attention span is approximately 8 seconds. Scientifically speaking, attention is the duration a person can remain focused without distraction. And I am willing to bet in the time you have read these words thus far, I have lost your “attention.”
Did your office phone ring? Did you get a text message on your cell? A work email? Even someone speaking around you may have detracted your eyes from this page for a brief moment. Do I have your attention now? These represent just a brief glimpse into the obstacles that can hinder your content marketing.