The Value of Working With Consultants

Most thriving ministries or nonprofits are looking for ways to go to the next level — to increase their revenue, to expand their media footprint, to grow their donor base, to launch into social media marketing — so they can impact more lives.  

Often, receiving wise counsel from others who have successfully accomplished what you desire to achieve is critical. In an article by Roy H. Williams, author of the book The Wizard of Ads, he gives some insight to the need for and the benefits of using outside consultants. He shared:

“Many years ago a friend said to

Before I came to work with Infinity Concepts, I was an executive pastor at a large multi-campus church.  One of my main responsibilities was to develop strategies and initiatives to grow the church. Over the years I realized it wasn’t just one thing that caused growth to occur, but several components working together. It’s what I call the Net Principle.

The Net Principle is derived from Luke chapter 5 when Jesus instructed Simon to let down his nets for a catch. As a result of Simon’s obedience, he experienced a boat-sinking, net-breaking catch of fish! That’s increase!

A net is

If you’re a nonprofit or ministry, you are most likely looking for ways to improve your fundraising strategies to raise more money. There are a lot of essential building blocks in an effective fundraising program, but there is one that has the potential to greatly increase revenue for you: CONVERSION.

Your organization spends a lot of money to acquire new donors through multiple channels such as television, radio, special events, direct mail acquisition, display ads, and e-appeals. However, many organizations make the mistake of not implementing donor conversion strategies to encourage new donors to give a second gift as quickly as

There are a lot of methods churches are using today to reach people and bring them into the church — cool lights, haze machines during worship, a coffee shop in the lobby, shorter service times, and creative stage props. All these are fine to do, but they will eventually become ineffective if the church isn’t continuously expanding their base of leaders.

Let me share an example Pastor Wayne Cordeiro gives that illustrates this point well. Imagine that I hold out a 1-square-foot piece of cardboard, and I slowly empty a bucket of white sand onto it. The sand will accumulate, and as

Direct Mail: Improving Your ROI

Is there something that can be done to improve ROI for your direct mail program? How can the response rate be increased? How can you get a larger average gift?

There are many factors that can affect the performance of a direct mail appeal letter; but for today, we will focus on one component that can significantly make an impact on your direct mail letter results — the response device.

The response device is a coupon or card that the recipient sends back with their gift. It is probably the most important element in the direct mail package. This is