There are a lot of methods churches are using today to reach people and bring them into the church — cool lights, haze machines during worship, a coffee shop in the lobby, shorter service times, and creative stage props. All these are fine to do, but they will eventually become ineffective if the church isn’t continuously expanding their base of leaders.

Let me share an example Pastor Wayne Cordeiro gives that illustrates this point well. Imagine that I hold out a 1-square-foot piece of cardboard, and I slowly empty a bucket of white sand onto it. The sand will accumulate, and as

Direct Mail: Improving Your ROI

Is there something that can be done to improve ROI for your direct mail program? How can the response rate be increased? How can you get a larger average gift?

There are many factors that can affect the performance of a direct mail appeal letter; but for today, we will focus on one component that can significantly make an impact on your direct mail letter results — the response device.

The response device is a coupon or card that the recipient sends back with their gift. It is probably the most important element in the direct mail package. This is

Hiring The Right Person

Is your organization or ministry at a standstill? Can’t seem to breakthrough to the next level?  

One of the anchors holding your ministry or organization back could be you don’t have the right people on your team. In his book, Good to Great, Jim Collins says, “Get the right people on the bus and the wrong people off the bus.” It’s essential that leaders be rigorous in their selection process for inviting new people to join their team.

Recently a ministry leader called to share with me his vision and goals for his ministry and seek my counsel on

Has the time come for direct mail to ride off into the sunset?

Social media experts and digital marketers would like you to believe that direct mail has gone the way of the dinosaurs. But don’t be deceived by these false claims about the relevance of direct mail in today’s modern world of communication.

Every year Target Marketing conducts a Media Usage Survey. In 2015, 54% of Target Marketing respondents were using direct mail in their customer acquisition efforts.  In 2016, this rose to 58%. The use of direct mail for customer retention has risen from 51% to 55%. Direct mail is alive and kicking!

Even though people love their Facebook,

A direct mail program should be an essential component of your ongoing fundraising communication  strategy to nurture the relationship with your donors and maintain regular engagement. One of the best fundraising direct mail tips is to segment your donor list. Why? Because segmenting helps you meet your donors where they are so you can tailor your message, ask amounts, and communication strategies to increase their giving and engagement with your organization. Let’s say you have a donor file of 30,000 names. Some of them have never given to your organization, others have given only one time, some have given multiple times,