The lifeblood of any nonprofit is the ongoing effort to acquire new donors. Donor acquisition efforts take a lot of time and investment and often do not produce dividends in the short term. However, it is absolutely vital to have a consistent flow of new donors in order to, at a minimum, replace those donors who lapse through normal attrition. Without a robust donor acquisition strategy, your donor file will shrink and, over time, your revenue will plummet.
There are multiple platforms you can use to acquire new donors:
- Email campaigns
- Direct mailings
- Social media