The lifeblood of any nonprofit is the ongoing effort to acquire new donors. Donor acquisition efforts take a lot of time and investment and often do not produce dividends in the short term. However, it is absolutely vital to have a consistent flow of new donors in order to, at a minimum, replace those donors who lapse through normal attrition. Without a robust donor acquisition strategy, your donor file will shrink and, over time, your revenue will plummet.

There are multiple platforms you can use to acquire new donors:

  • Television
  • Radio
  • Email campaigns
  • Direct mailings
  • Social media

Raise More Money This Year-End

Did you know that nonprofits raise up to 40% of their donations in the last six weeks of the year? How is your organization gearing up to MAXIMIZE its year-end fundraising efforts?

To help you raise more money this year, here are some simple steps to take:

STEP 1: CREATE A FUNDRAISING PLAN

Create a fundraising activity calendar outlining all of the efforts you want to execute as you move forward to December 31. This calendar helps you see the overall picture of how you plan to communicate with your donors. This activity calendar should show:

  • When emails will

The Value of Working With Consultants

Most thriving ministries or nonprofits are looking for ways to go to the next level — to increase their revenue, to expand their media footprint, to grow their donor base, to launch into social media marketing — so they can impact more lives.  

Often, receiving wise counsel from others who have successfully accomplished what you desire to achieve is critical. In an article by Roy H. Williams, author of the book The Wizard of Ads, he gives some insight to the need for and the benefits of using outside consultants. He shared:

“Many years ago a friend said to

Before I came to work with Infinity Concepts, I was an executive pastor at a large multi-campus church.  One of my main responsibilities was to develop strategies and initiatives to grow the church. Over the years I realized it wasn’t just one thing that caused growth to occur, but several components working together. It’s what I call the Net Principle.

The Net Principle is derived from Luke chapter 5 when Jesus instructed Simon to let down his nets for a catch. As a result of Simon’s obedience, he experienced a boat-sinking, net-breaking catch of fish! That’s increase!

A net is

If you’re a nonprofit or ministry, you are most likely looking for ways to improve your fundraising strategies to raise more money. There are a lot of essential building blocks in an effective fundraising program, but there is one that has the potential to greatly increase revenue for you: CONVERSION.

Your organization spends a lot of money to acquire new donors through multiple channels such as television, radio, special events, direct mail acquisition, display ads, and e-appeals. However, many organizations make the mistake of not implementing donor conversion strategies to encourage new donors to give a second gift as quickly as