Blog » Articles posted by David Madeira

Google yourself And Look At What Keywords Describe You

Google Yourself

When you want to find something online, you “Google” it.

But have you ever Googled your own business or non-profit to see how easy you are to find?   I’m not talking about putting your NAME into Google. No one who doesn’t already know you will use your NAME to search for you, unless you sell toys and your name is Toys “R” Us. (more…)

Posted by David Madeira on May 3rd 2012

Ford Motor Company is just learning how to do social media?

Learning Social Media

Maybe it’s not too late for you….

We do a lot of work with clients on their social media, so we report on the latest trends and tips on a regular basis. Because of that, it takes a lot for me to be truly surprised by something I learn about doing “social” better. (more…)

Posted by David Madeira on April 19th 2012

Should Christians In Business Hide Their Light?

Light coming through a keyhole

“…let your light shine before others, so that they may see your good works and give glory to your Father who is in heaven.” Matt 5:16

While many businesses are run by believers who intentionally incorporate biblical principles into their corporate philosophy, some may avoid “wearing their heart on their sleeve” for fear of (more…)

Posted by David Madeira on October 18th 2011

Branding, Marketing, Advertising and PR from a young man’s perspective

We are often asked to explain the difference Between Advertising, Direct Marketing, Telemarketing, Public Relations, and Brand Recognition?

Perhaps this young man’s perspective will clarify:

You see a gorgeous girl at a party.  You go up to her and say, “I’m (more…)

Posted by David Madeira on May 6th 2011

You can get the slides from Mark’s presentation

Pioneer Branding: Crossing the Digital Frontier
No self-respecting pioneer would venture into unknown territory without the appropriate tools and supplies, thorough planning, and an experienced guide. Yet many have attempted to navigate the uncharted digital frontier without (more…)

Posted by David Madeira on May 5th 2011

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