The digital world is full of advertising platforms and creative techniques such as Facebook ads, display ads, email ads, search ads, and much more. These are not one size fits all solutions. Not every ad campaign is immediately successful, which should not be surprising. Optimization is key for turning a base hit into a home run.

What you need to do is start from a position rooted in strategy, experience, and historical data, and then optimize quickly. The faster you optimize, the more efficient and effective you become.

Here are 7 tips for optimizing digital advertising quickly. These can be

Can advertising make you smarter? It’s not a trick question. Advertising is expensive and where that budget goes is determined by ROI metrics. But that media spend should be generating more for you than just results. What you learn from digital advertising can be as valuable as what a campaign accomplishes. Win or lose, each campaign should improve your odds of winning next time. Best of all, it doesn’t cost any more to learn, but it does require some intentionality and effort.

Here are 5 ways that your digital advertising can make you smarter:

1. Discovery of New Audiences

Are You Optimizing Aggressively?

Aggressive optimization has nothing to do with a hostile temperament, but it does involve being quick, decisive, and being willing to let go of any sacred cows.  It is more comfortable to optimize over time, and often better from a scientific standpoint. But sometimes you don’t have time and need to produce results fast.

Data Is Your Friend

Whether you are optimizing display ads, search ads, Facebook ads, or even TV ads, data is your friend.  The more data you have the more certain you can be and the easier it is to test.  In fact, it is impossible

2 Steps To Getting The Analytics YOU Need

We live in an age where almost limitless data is available at our fingertips. But is all that data helping us? I was working through my Google Analytics certification program awhile back and something that really stuck with me was Google’s repeated exhortation that the only data that is important to you is the data that helps you measure what you need to measure.

A Measurement Plan

Whether it is sales data, donor data, social data, marketing data, or web data, what makes it important is how it helps you measure. A measurement plan is supposed to begin with your

What I am about to tell you is not found in any textbook and is not openly discussed among many of the social media elite.  It is a lesson learned from experience and honest observation.  The lesson is that every social media platform, particularly Facebook, has a point of critical mass that you must reach to be effective.  This critical mass is a function of size and engagement.

Defining Critical Mass

Everyone’s first question is “how many fans do I need to reach critical mass?” The answer is simple yet un-gratifying: it varies.  I have seen critical mass occur at