By, Christine Johns

Generosity. It’s a win-win strategy. It’s the dynamic that occurs when one person gives selflessly to another, based on a mutual understanding of the relationship. Both parties benefit from the affinity which results, and hopefully, a lasting bond of trust is formed.

Who doesn’t love the thought of everybody winning? When it comes to your brand, you can’t afford to be insular and self-absorbed, especially in an age where loyalty and outcomes are the primary drivers of your audience.

Consider these statistics:

  • 56% of consumers said receiving a personalized incentive would improve consideration of the brand

As the presidential election came to a close we found that some of us were either ecstatic, angry, fearful, relieved, confused, or a combination of all of them with some extra emotions trickled on. I get that!

Being one of the millennials in the office, I watched my social media feeds like a hawk to see what other people were saying, who they were voting for, the whole nine yards. During my regular scans for updates, my gears started to turn a little and an interesting thought begged a question in my mind. During the presidency of Barack Obama, there

In my youth, I was convinced I would be the next Sir Arthur Conan Doyle. I was an avowed Sherlock Holmes enthusiast, and like any devoted follower, there is the inherent desire to perpetuate the life of a beloved character. Hence, the development of fan fiction.

I joined a Holmes fan society, named “The Baker Street Irregulars” (a reference to a cabal of street-smart youths who were Holmes’ eyes and ears), and shared my first finished piece of fan fiction, which I was convinced would play on the hearts and minds of the harshest critics and devotees to the canon

Cyber Monday- What Online Retailers Should Know

We are all well aware of the “holiday” that immediately follows Thanksgiving – Black Friday. This event is something that a large part of the U.S. population hates, while the other part happily forfeits enjoying turkey leftovers in order to map out their 3am Friday game plan. However, there is also another consumer “holiday” that has become increasingly popular in the past 5 years – Cyber Monday.


What are the perks of Cyber Monday versus Black Friday for consumers? Well for one… you can sit safely at home and approach a promotional item with simply the click of

Before I get into the importance of creativity within an organization, let’s first destroy the overly abused and highly detrimental thought process of “I wasn’t born creative”, “I’m not a visionary”, “we have a creative department for that”… you get the point.

First and foremost, creativity is what cultivates innovation, which ultimately leads to an organization’s success.

The words creative and artistic are often intertwined and replaced with one another in inappropriate situations. Creativity is not being able to paint a beautiful picture- creativity is being able to think of a better solution.

“The heart and soul of a company