4 Ways to Appreciate Your Donors

As we approach the Thanksgiving holiday, it always puts me in the mindset of what I am thankful for.  My family, my friends, and my church are all at the top of my list. At Infinity Concepts, we are thankful for our staff, our clients, and the opportunity to make a difference in organizations around the world.

What is your organization thankful for?

One of the biggest things to be thankful for is your donors, but have you thanked them?  Sure, you are probably sending them receipt letters thanking them for their donation, but have you shown them

3 Aspects to a Great Logo

One of the main conversations we have on our blog, with our clients, and around the office is that your brand is not your logo. Your brand is the total sum of experiences that the public has with your organization.

However, just because your brand is not your logo does not mean that you ignore you brand identity completely.  Your logo is important.  Here are three things to keep in mind regarding your logo.

  1. A logo must be simple.

When it comes to logos, less is more. Think about some of the major brands today and how simple

UPDATE YOUR BRAND

Have you ever heard of someone wanting to update their brand?

It seems to be a buzzword in today’s culture, however there is a misconception on what that actually means. To many people, updating their brand means changing their logo or re-doing their website. It really goes much deeper than that.

Michael Eisner once said, “a brand is a living entity – and it is enriched or undermined cumulatively over time, the product of a thousand small gestures.” A brand is the entire experience that people have with your organization and as such, it is a definitively strategic endeavor.

There

Don’t Let Me-Search Drive Your Creative

We’ve all done it.  We have looked at a creative piece designed for our organization and said something like, “I just don’t like that shade of orange” or “I don’t like that font” or “Really… black text on a bright yellow sheet of paper… that is just plain ugly (unless you are a Steelers fan… but I digress).”  

What we have done is allowed our own personal opinions get in the way of creating the best possible piece. Me-search instead of research.

That ugly bright yellow paper with black text might grate against anyone’s design sensibilities, but studies show that

Stop, Collaborate, and Listen

While that phrase may take you back to 1990 with Hypercolor shirts and Saved By the Bell (you are welcome for your earworm of the day), there are actually some keys that you can apply when working on a project that keeps you spinning your wheels.

Stop
When you are not sure if you are heading in the right direction, often times the best thing to do is stop and evaluate what it is that you are trying to accomplish.  Often we get caught up in trying to do things the quickest way, but we are not doing it