One of the keys to developing adequate funding for your church’s media ministry is to develop an independent brand identity for your media outreach. Developing a strong brand involves more than just creating a good logo. It requires a commitment to identify and develop the media outreach as a ministry in its own right – one that donors will feel is worthy of funding.
Most church media ministries begin as an outreach of the church and are fully funded by the church budget. However, as the media ministry grows, the financial needs related to it may become more significant than