Giving Your Old Content a New Life

One of the fun things about public relations is getting to tell our clients’ stories and seeing how they resonate and even deeply impact the reader. As PR professionals, we sometimes are able to sit back, let our minds wander, and allow a new way for a story to develop. We get to place ourselves in the minds of our readers and work to determine what is the angle that will engage and inspire them to take action. 

Great stories can come from many different places, however. And, one of the most under-utilized ways is to repurpose your organization’s own

Take a Second Look at YouTube Marketing

Digital marketing is frequently used by organizations to get closer to their consumers and build stronger engagement with their organization. But, far too many organizations do not utilize YouTube to build affinity for and engagement with their organization.

YouTube is a rapidly-growing tool in the marketing community, and for good reason. It has the ability to inform, educate, and draw in your audience quicker than typical social media posts. Some other benefits of adding YouTube into your repertoire:

• It creates community with your viewers. YouTube is able to make your consumers feel like they are a part of what you

Export, Pa. (June 26, 2017) – Infinity Concepts has been selected by Cornerstone Television Network (CTVN) to be their strategic partner for all digital marketing efforts.

Cornerstone Network is a Pittsburgh-based television network broadcasting both original and syndicated Christian programming across the country and around the world. They also provide a 24-hour prayer line and support mission efforts throughout the world.

“CTVN and Infinity Concepts have been long-time friends and we are honored to be selected to serve as their digital agency,” said Infinity Concepts President and CEO Mark Dreistadt. “We are looking forward to helping them grow their digital

Lessons From a Backup Goaltender

The Pittsburgh Penguins just won the Stanley Cup for the second consecutive year. It is the second time the Penguins have won a back-to-back title and many intriguing storylines have come from their run.

Even those of you who are hockey fans, however, may not likely be aware of the bigger story brewing behind the scenes.

Okay, I’m possibly being dramatic. It’s hard to top the story of a championship run. But for a PR professional and for the media covering the team this truly is quite the story. And, it should be an important story for you if you

Is Fake News Affecting Your Brand?

Fake news. The phrase seems to be on the tip of everyone’s tongue these days. The President is tweeting about it — the news outlets are defensive about it — and even Facebook is at the center of the fake news debate.

But have you taken time to think about how this talk of fake news may be hurting your organization’s brand?

I know what you must be thinking…

“We take pride in being transparent and honest in our outreach and messaging! You can’t possibly be talking about us.”

You are probably right. You may even be insulted at the