Export, Pa. (June 26, 2017) – Infinity Concepts has been selected by Cornerstone Television Network (CTVN) to be their strategic partner for all digital marketing efforts.

Cornerstone Network is a Pittsburgh-based television network broadcasting both original and syndicated Christian programming across the country and around the world. They also provide a 24-hour prayer line and support mission efforts throughout the world.

“CTVN and Infinity Concepts have been long-time friends and we are honored to be selected to serve as their digital agency,” said Infinity Concepts President and CEO Mark Dreistadt. “We are looking forward to helping them grow their digital

Lessons From a Backup Goaltender

The Pittsburgh Penguins just won the Stanley Cup for the second consecutive year. It is the second time the Penguins have won a back-to-back title and many intriguing storylines have come from their run.

Even those of you who are hockey fans, however, may not likely be aware of the bigger story brewing behind the scenes.

Okay, I’m possibly being dramatic. It’s hard to top the story of a championship run. But for a PR professional and for the media covering the team this truly is quite the story. And, it should be an important story for you if you

Is Fake News Affecting Your Brand?

Fake news. The phrase seems to be on the tip of everyone’s tongue these days. The President is tweeting about it — the news outlets are defensive about it — and even Facebook is at the center of the fake news debate.

But have you taken time to think about how this talk of fake news may be hurting your organization’s brand?

I know what you must be thinking…

“We take pride in being transparent and honest in our outreach and messaging! You can’t possibly be talking about us.”

You are probably right. You may even be insulted at the

Getting Media To Tell Your Story

If you’ve been working hard to pitch your organization’s story to a media outlet and you haven’t had much luck, there may be a way to get your organization noticed and build a valued relationship with the outlet at the same time.

It requires offering up unique content that you have not used before, and giving it to the outlet with no strings attached. So, how do you do that? It’s tough to give up content and not ask for a reciprocal interview or coverage in return, but that’s exactly what you need to do.

Let’s look at some tips

Is Content Marketing Worth the Effort?

I won’t make you scroll to the bottom to find the answer to this one. YES. Yes, is your answer. Content marketing is worth the time, effort, and cost that you may incur.

But, why? And, how do you convince those who decide where time and resources are allocated that this is an important initiative?

What is Content Marketing?
It’s one of the big marketing buzz terms right now, but the purpose behind it may not be completely clear. The content your organization puts out is the greatest representation of who you are as a brand.

This content can