Is Content Marketing Worth the Effort?

I won’t make you scroll to the bottom to find the answer to this one. YES. Yes, is your answer. Content marketing is worth the time, effort, and cost that you may incur.

But, why? And, how do you convince those who decide where time and resources are allocated that this is an important initiative?

What is Content Marketing?
It’s one of the big marketing buzz terms right now, but the purpose behind it may not be completely clear. The content your organization puts out is the greatest representation of who you are as a brand.

This content can

Our spines, when aligned properly are freed to support our bodies to be their most effective. Blood flow is strong, nerves are functioning in an appropriate manner, and our pain points are a thing of the past.

Though sometimes controversial, it is believed that through chiropractic care, our spines are put in a position so that there is no interference with the nervous system, which in turn controls the function of virtually every cell, tissue, organ, and system of the body.

A perfectly aligned spine is a lot like the perfect campaign. When all facets of the campaign are working

We All Need Each Other

No one wants to admit it, but there is a bit of a love-hate relationship between public relations professionals and the media. It shouldn’t be that way and it certainly doesn’t have to be.  

I read far too often online or on social media about journalists who are annoyed and frustrated by someone in public relations working for coverage of their organization. Here is what it comes down to — both sides have a job to do and the ones that do it best make these opportunities mutually beneficial.

Journalists and PR professionals need each other. Journalists are consistently looking

Infinity Concepts has retained its spot among the top 5 largest advertising agencies in the Pittsburgh region for the third consecutive year by the Pittsburgh Business Times. Infinity Concepts, based in Export, Pa., just to the east of Pittsburgh, is a faith-based advertising agency specializing in brand communications and direct response marketing.

“It is an honor to be recognized by the Pittsburgh Business Times for the third consecutive year as one of the largest agencies in the region,” said Infinity Concepts President and CEO Mark Dreistadt. “The Pittsburgh region is a dynamic and growing area full of outstanding talent and

Public Relations

A Little Money Goes a Long Way

There has long been a belief that public relations is “free” publicity for an organization. Though hours of strategy and relationship building must be dedicated to achieving any type of publicity, the cost associated with this type of promotion is thought to be relatively low and economical.

While PR remains the most effective way to earn the public’s trust, there is now, certainly, a necessity for a paid component, which takes us away from the traditional views of what PR embodies.

Before everyone throws their hands up in frustration, let’s take