The Pittsburgh Penguins just won the Stanley Cup for the second consecutive year. It is the second time the Penguins have won a back-to-back title and many intriguing storylines have come from their run.
Even those of you who are hockey fans, however, may not likely be aware of the bigger story brewing behind the scenes.
Okay, I’m possibly being dramatic. It’s hard to top the story of a championship run. But for a PR professional and for the media covering the team this truly is quite the story. And, it should be an important story for you if you