Blog » Archive by category "Branding"

The Dirty Little Secret About Branding

I have a secret to share with you … branding always happens!

It doesn’t matter whether you think about, whether you care about it, whether you work at it or not; your organization – your business – your ministry is being branded every day. (more…)

Posted by Mark Dreistadt on January 23rd 2012

Marketing or Public Relations: What Do They Mean For Today?

Focus in on public relations

I am often asked, “What is the difference between marketing and public relations (PR)?” PR is about managing perception and developing relationships. Marketing uses the media to send a message, while PR engages the media in what you are doing so they send the message for you. (more…)

Posted by George Konetes on January 11th 2012

The Difference Between a Plan and a Strategy

Chess Pieces Strategy

These two terms, often used interchangeably are far from the same … Each is a completely different concept.

The Plan
A plan is usually a list of steps taken to accomplish a goal. A plan tackles questions like how, when, where, who, and what? A plan is a good thing to have. In fact, it is vital to the success of almost any effort. However developing a plan should not be the first step in addressing a task (more…)

Posted by George Konetes on September 19th 2011

Rebranding – Is It Your Time?

Ticking clock

If there is a time and a season for everything, then it stands to reason that at some point you may need to take a long look at your brand and decide to make a change. Although rebranding is never a decision to take lightly, when your organization or its surrounding environment experiences change, a reinvention of your identity could be exactly (more…)

Posted by Lauren Wolcott on September 16th 2011
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