UPDATE YOUR BRAND

Have you ever heard of someone wanting to update their brand?

It seems to be a buzzword in today’s culture, however there is a misconception on what that actually means. To many people, updating their brand means changing their logo or re-doing their website. It really goes much deeper than that.

Michael Eisner once said, “a brand is a living entity – and it is enriched or undermined cumulatively over time, the product of a thousand small gestures.” A brand is the entire experience that people have with your organization and as such, it is a definitively strategic endeavor.

There

It is widely known and accepted that social media is one of the most powerful forms of communication today. With power this great also comes the risk of consequence. Social media is the one of the strongest forces available to amplify your platform. It can also can amplify your mistakes.

For many organizations, these mistakes can be costly. Once something is made public online, it is permanent. Many organizations have tended to not fully jump into these deep waters. However, a partial dive can be equally as costly if you are making these social media mistakes.

How many of these

Is Fake News Affecting Your Brand?

Fake news. The phrase seems to be on the tip of everyone’s tongue these days. The President is tweeting about it — the news outlets are defensive about it — and even Facebook is at the center of the fake news debate.

But have you taken time to think about how this talk of fake news may be hurting your organization’s brand?

I know what you must be thinking…

“We take pride in being transparent and honest in our outreach and messaging! You can’t possibly be talking about us.”

You are probably right. You may even be insulted at the

Many people know that Google AdWords is synonymous with those little text ads that pop up in Google when you search for things. But AdWords is a lot bigger and does a lot more than just search ads. In fact, it is one the biggest and most versatile advertising platforms in the world.

Here are three things that most people do not know about Google AdWords.

1. AdWords is not just search ads, it is Internet-wide display advertising. Using the same tools and the same login, AdWords can be used to place image ads and even video ads across the

The digital world is full of advertising platforms and creative techniques such as Facebook ads, display ads, email ads, search ads, and much more. These are not one size fits all solutions. Not every ad campaign is immediately successful, which should not be surprising. Optimization is key for turning a base hit into a home run.

What you need to do is start from a position rooted in strategy, experience, and historical data, and then optimize quickly. The faster you optimize, the more efficient and effective you become.

Here are 7 tips for optimizing digital advertising quickly. These can be