Our family loves Chick-fil-A. I mean, really loves Chick-fil-A. I think the peanut oil runs through our veins. When we get in the car to go anywhere, our kids ask, “Are we going to Chick-fil-A?” Maybe that says a little too much about our eating habits, but nonetheless, it’s a big part of our family. (more…)
Every organization has a brand. Your brand is NOT your logo – it is NOT your graphic look – it is NOT your name or slogan. Your brand IS what other people think of when they think of you. (more…)
For years I have enjoyed the writing and musings of Roy H. Williams, author of the Wizard of Ads. This morning I was delighted to find that Roy and I are preaching the same message when it comes to branding. (more…)
I love coffee. I’ve loved coffee ever since I was a kid. I started drinking coffee when I was in grade school and after all these years – I still love coffee. In fact, I’m a coffee fanatic! My experience with branding dates back almost as far and I’ve come to learn that they have more than a few things in common. (more…)
I have a secret to share with you … branding always happens!
It doesn’t matter whether you think about, whether you care about it, whether you work at it or not; your organization – your business – your ministry is being branded every day. (more…)
