In order to provide some support for philanthropic initiatives, Google provides a grant system that many nonprofits can make use of.  This amounts to a monthly allotment of search advertising grant dollars for organizations that qualify.  For some nonprofits this is a significant opportunity, for others it is not a game changer but it is a perk that is still worth utilizing.  Here are 9 things you need to know.

  1. You May Not Qualify – The qualification process is robust but not excessive. Among other things, you will have to prove your non-profit status and agree to a number

Many people know that Google AdWords is synonymous with those little text ads that pop up in Google when you search for things. But AdWords is a lot bigger and does a lot more than just search ads. In fact, it is one the biggest and most versatile advertising platforms in the world.

Here are three things that most people do not know about Google AdWords.

1. AdWords is not just search ads, it is Internet-wide display advertising. Using the same tools and the same login, AdWords can be used to place image ads and even video ads across the

The digital world is full of advertising platforms and creative techniques such as Facebook ads, display ads, email ads, search ads, and much more. These are not one size fits all solutions. Not every ad campaign is immediately successful, which should not be surprising. Optimization is key for turning a base hit into a home run.

What you need to do is start from a position rooted in strategy, experience, and historical data, and then optimize quickly. The faster you optimize, the more efficient and effective you become.

Here are 7 tips for optimizing digital advertising quickly. These can be