What’s the Big Idea?

Every Branding effort begins with one simple question – “What’s the big idea?” Answering that question is the most important thing you can do because, like a compass, identifying a compelling brand identity gives clear direction to the marketing effort and ensures that there is return on the advertising investment.


What do people think of when they come in contact with your organization? You know your organization is one of a kind, but what do other people think of you?

Every organization has a “brand” whether they realize it or not. Your organization brand is the total of all the experiences people have with your organization. The question then becomes this: Is your organizational brand accidental or intentional?

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