Digital advertising has taken its place in the media marketplace. Digital advertising is popular because it is affordable, measurable, and targetable. Facebook has become one of the largest players in the world when it comes to digital advertising.  In fact, Facebook and Google combined make up 63% of all U.S. online advertising spend.

Anyone can use Facebook… however, that does not mean that everyone is experienced with Facebook advertising.  Facebook makes it very easy for anyone to do some advertising — but to do it professionally is another story.

We were recently talking with a ministry about partnering with them

3 Aspects to a Great Logo

One of the main conversations we have on our blog, with our clients, and around the office is that your brand is not your logo. Your brand is the total sum of experiences that the public has with your organization.

However, just because your brand is not your logo does not mean that you ignore you brand identity completely.  Your logo is important.  Here are three things to keep in mind regarding your logo.

  1. A logo must be simple.

When it comes to logos, less is more. Think about some of the major brands today and how simple

In order to provide some support for philanthropic initiatives, Google provides a grant system that many nonprofits can make use of.  This amounts to a monthly allotment of search advertising grant dollars for organizations that qualify.  For some nonprofits this is a significant opportunity, for others it is not a game changer but it is a perk that is still worth utilizing.  Here are 9 things you need to know.

  1. You May Not Qualify – The qualification process is robust but not excessive. Among other things, you will have to prove your non-profit status and agree to a number

Branding Your Church’s Media Ministry

One of the keys to developing adequate funding for your church’s media ministry is to develop an independent brand identity for your media outreach.  Developing a strong brand involves more than just creating a good logo.  It requires a commitment to identify and develop the media outreach as a ministry in its own right – one that donors will feel is worthy of funding.

Most church media ministries begin as an outreach of the church and are fully funded by the church budget.  However, as the media ministry grows, the financial needs related to it may become more significant than

Take a Second Look at YouTube Marketing

Digital marketing is frequently used by organizations to get closer to their consumers and build stronger engagement with their organization. But, far too many organizations do not utilize YouTube to build affinity for and engagement with their organization.

YouTube is a rapidly-growing tool in the marketing community, and for good reason. It has the ability to inform, educate, and draw in your audience quicker than typical social media posts. Some other benefits of adding YouTube into your repertoire:

• It creates community with your viewers. YouTube is able to make your consumers feel like they are a part of what you