Digital advertising has taken its place in the media marketplace. Digital advertising is popular because it is affordable, measurable, and targetable. Facebook has become one of the largest players in the world when it comes to digital advertising. In fact, Facebook and Google combined make up 63% of all U.S. online advertising spend.
Anyone can use Facebook… however, that does not mean that everyone is experienced with Facebook advertising. Facebook makes it very easy for anyone to do some advertising — but to do it professionally is another story.
We were recently talking with a ministry about partnering with them