We are often asked to explain the difference Between Advertising, Direct Marketing, Telemarketing, Public Relations, and Brand Recognition?
Perhaps this young man’s perspective will clarify:
You see a gorgeous girl at a party. You go up to her and say, “I’m (more…)
Pioneer Branding: Crossing the Digital Frontier
No self-respecting pioneer would venture into unknown territory without the appropriate tools and supplies, thorough planning, and an experienced guide. Yet many have attempted to navigate the uncharted digital frontier without (more…)
Pick almost any major company and you can find a marketing effort that failed because it is “off-brand”. In an attempt to “stand out” in a declining culture, agencies will try to get clients to be “edgy” for the sake of it, without consideration of the long-term impact on the brand.
I was talking with Mark about this as we were preparing (more…)
Interesting Brand identity for a conference for pastors who feel they have failed or have failed. From the website:
Quite honestly, we can think of no greater venue to hold an event called “Epic Fail Pastors Conference” than in a bar that used to be a church (more…)
Much has changed in the last 10 years because of technology and the internet. I can’t remember the last time I went to the library. It’s not that I don’t love the library and enjoy reading, but I have access to more information on my laptop via the web than apparently can be counted.
I can’t recall what life was like before the cell phone. In fact, (more…)
