As an organization, it is most likely safe to assume that you invest valuable time, research, and money into creating quality content. Last year almost 90 percent of organizations deemed content marketing as a primary strategy with lead generation and sales closely behind. There’s only one issue. Only 6 percent of organizations find their content marketing actually effective!
With each new content that is published, you hope to both inspire and captivate your audience. However, have you ever feared that your content might not generate traction or fall flat altogether? Shockingly, you just might have a reason to fear after