The way people consume information has changed drastically over the last few years and everyone has had to make adjustments — not just the media. If your organization is not functioning as your own media outlet, you are not taking advantage of your greatest asset — your complete access.
You know your organization more intimately than anyone else. Or, at least you should know it better than anyone else! By taking advantage of your own resources, you are your greatest ally.
If you still aren’t convinced, here are a few reasons why your organization should put forth quality time and