I won’t make you scroll to the bottom to find the answer to this one. YES. Yes, is your answer. Content marketing is worth the time, effort, and cost that you may incur.
But, why? And, how do you convince those who decide where time and resources are allocated that this is an important initiative?
What is Content Marketing?
It’s one of the big marketing buzz terms right now, but the purpose behind it may not be completely clear. The content your organization puts out is the greatest representation of who you are as a brand.
This content can