Is Content Marketing Worth the Effort?

I won’t make you scroll to the bottom to find the answer to this one. YES. Yes, is your answer. Content marketing is worth the time, effort, and cost that you may incur.

But, why? And, how do you convince those who decide where time and resources are allocated that this is an important initiative?

What is Content Marketing?
It’s one of the big marketing buzz terms right now, but the purpose behind it may not be completely clear. The content your organization puts out is the greatest representation of who you are as a brand.

This content can

Truth Held Captive

By Christine Johns

Therefore, having put away falsehood, let each one of you speak the truth with his neighbor, for we are members one of another. Ephesians 4:25

Peace if possible, truth at all costs. –Martin Luther

Recently, I read an article about the state of communication in a “post-truth” era. So much has changed in our industry in our relationship to the truth. The advent of fake news, safe spaces, and trigger warnings give permission to audiences to choose ala carte the information that matches a prescriptive version of “their truth” while dismissing the rest. The growth of identity

In my youth, I was convinced I would be the next Sir Arthur Conan Doyle. I was an avowed Sherlock Holmes enthusiast, and like any devoted follower, there is the inherent desire to perpetuate the life of a beloved character. Hence, the development of fan fiction.

I joined a Holmes fan society, named “The Baker Street Irregulars” (a reference to a cabal of street-smart youths who were Holmes’ eyes and ears), and shared my first finished piece of fan fiction, which I was convinced would play on the hearts and minds of the harshest critics and devotees to the canon

Ready, Set, Action!

James 4:2 states, “You have not because you ask not.” This same principle applies to marketing. A compelling call-to-action is the most important aspect of your ad. Sadly, many businesses do not use them effectively.

Here are three ways to kick start your call-to-actions to conversions.

State your case.

In a utopian world, you ask your reader to make a move and they do it with no questions asked. Right? Well unfortunately it is not quite that simple. In order to successfully call your audience to action, you need to recognize their need. Infomercials are notorious for showcasing a hurt

Acquire Your Own All-Access Credential

The way people consume information has changed drastically over the last few years and everyone has had to make adjustments — not just the media. If your organization is not functioning as your own media outlet, you are not taking advantage of your greatest asset — your complete access.

You know your organization more intimately than anyone else. Or, at least you should know it better than anyone else! By taking advantage of your own resources, you are your greatest ally.

If you still aren’t convinced, here are a few reasons why your organization should put forth quality time and