Are You Prepared to be a Thought Leader?

We all have something to say. Whether we enjoy verbalizing it or not, we all have an opinion. Expressing those opinions can not only be valuable to you, but to your entire organization.

Thought leadership is a fancy term for just that — expressing your opinion and stating your expertise.  You may feel vulnerable at first by conveying your thoughts to the public, but it is something well worth the risk!

So, how do you begin to express yourself through thought leadership? There are many different ways you can be successful but you must find what works for you. If

Blog to Bucks-Is Your Blog Converting?

Are your blogs existing or actually contributing to your bottom line? Traffic to your blogs is great, but if it isn’t generating conversions for your business, then you might want to consider how to turn your content into ROI!

Here are some helpful tips on how to turn your company blog to bucks:

No Call-to-Action, No Conversion!

One of the simplest and often overlooked methods to increase conversions is to insert a call-to-action (CTA) in your blogs. So, all you need is to place a few CTA icons in your blog and you are all set, right? Wrong! Like all

By now, you probably have seen Christmas decorations starting to appear in stores. It seems the holiday season arrives earlier each year! The reason for this is November and December are the two biggest months of the year in sales for businesses and crucial for the bottom line.

But did you know that all nonprofits raise up to 40% of their donations in the last six weeks of the year? How is your organization gearing up to maximize its year-end fundraising goals? 

To help you raise more money this year than in the past, start with these simple, proven steps: 

Are You Crippling Your Content?

Have you ever written what you thought would be a grand slam only to find your results struck out? Fear not. You are not alone! Over 50% of marketers reported difficulty composing effective content this year.

You’ve thoroughly researched your target audience and their behaviors. You wrote content that specifically addressed their preferences. So what went wrong? Here are some common overlooked mistakes that might be crippling your content.

Lengthy Copy

You may have a powerful message, but if it is buried under paragraphs of text, how will your audience ever know what you are trying to convey? As the

Myth: Hashtags are just used to tweet. Today, they are used across all social media platforms including Instagram, Facebook, Vine, Pinterest and Google+. Their role has evolved from a mere add-on or a method of tapping into consumer conversations. Hashtags can be the driving force behind your brand messaging- improving SEO, magnifying reach, and more.

Do you know how to strategically implement hashtags into your campaign? Here are key strategies to effectively incorporate hashtags into your social media marketing.

Test, test, test!

With the vast range of the internet, multiple interpretations of your hashtag can occur. You do not want