Do you have what it takes to achieve legendary success for your organization? Only one thing stands between you and the results you crave.


Every great success story, from individuals to empires, has ultimately shared one realization: to achieve the thing you’ve never had, you must do the thing you’ve never done. The only way to stand out is to be different.

But that involves risk. Experimentation. A willingness to fail before you fly.

No matter what industry you are in, I guarantee your field is flooded with similar organizations who accomplish similar goals using similar methods. What this

Growing up with a father who was a writer and an editor for a major metropolitan newspaper had its challenges, but I certainly learned some lessons when it came to speaking and writing the language.

His biggest pet peeve was never ending a sentence with a preposition. I had a bad habit of asking, “where’s it at” when inquiring about the location of my baseball mitt, football helmet, or swimming suit and my father would always correct me by pointing out that you simply need to say, “where is it”. The “at” was a stranded preposition and totally unnecessary.


Copywriting That Compels and Converts

What is copywriting and why is it essential? Copywriting is the art and science of writing direct-response copy that sells a product or service by convincing prospective consumers to take some form of action. In today’s increasingly digital world, it is critical for online marketing success. Unfortunately, poor and inefficient copywriting can be the underlying downfall of even the best email campaigns, web pages, and blogs.

Whether you are a business owner, marketer, blogger or anyone else who seeks to convert your readers into consumers, this article is for you. Here is how to maximize the effectiveness of your copywriting.