We’ve all done it. We have looked at a creative piece designed for our organization and said something like, “I just don’t like that shade of orange” or “I don’t like that font” or “Really… black text on a bright yellow sheet of paper… that is just plain ugly (unless you are a Steelers fan… but I digress).”
What we have done is allowed our own personal opinions get in the way of creating the best possible piece. Me-search instead of research.
That ugly bright yellow paper with black text might grate against anyone’s design sensibilities, but studies show that