One of the main conversations we have on our blog, with our clients, and around the office is that your brand is not your logo. Your brand is the total sum of experiences that the public has with your organization.
However, just because your brand is not your logo does not mean that you ignore you brand identity completely. Your logo is important. Here are three things to keep in mind regarding your logo.
- A logo must be simple.
When it comes to logos, less is more. Think about some of the major brands today and how simple