In the marketing industry, the words “creative” and “graphic design” are occasionally used interchangeably. Unfortunately the ideas are also sometimes used interchangeably. Both often refer to the development of images. Both are concepts that one person can deliver. Both are admirable. But one is a skill and the other is a process. Distinguishing which is which can save you time, money, and great frustration.
Get the Creative Juices Flowing
In the industry, creative is the original, imaginative, inventive, inspired development of something with artistic elements. It’s part visionary, part problem solver.
The creative process is all about