I’m a big fan of Amazon. I trust Amazon, I believe in Amazon, I love Amazon. I know with absolute certainty that when I order from their website I will be pleased with the outcome. And, to be fair, I have given them a fair share of chances to upset me. I order coffee, shampoo, dog food, clothes and even dishes from them. It’s the place I visit first when I’m in need of something.

The fact is, it isn’t necessarily because of the wide range of products they offer. I keep coming back because their customer service is second

In order to provide some support for philanthropic initiatives, Google provides a grant system that many nonprofits can make use of.  This amounts to a monthly allotment of search advertising grant dollars for organizations that qualify.  For some nonprofits this is a significant opportunity, for others it is not a game changer but it is a perk that is still worth utilizing.  Here are 9 things you need to know.

  1. You May Not Qualify – The qualification process is robust but not excessive. Among other things, you will have to prove your non-profit status and agree to a number

Three Retargeting Strategies To Maximize ROI

Retargeting is a digital marketing strategy that is growing and being used in new and innovated ways. It is a form of online advertising that can keep your organization in front of people after they visit your website

Typically, less than 3% of visitors take any action (or make a gift) on the first visit to a website. But after you have invested time, money and creative energy to get a visitor to your site, retargeting allows you to continue to connect with them across the Internet. Today, there are exciting new possibilities for your organizations to use retargeting.

Retargeting

What is the first thing that comes to mind when you think of LinkedIn?

For many, LinkedIn is the go-to-site when you seek employment. It is classified as a professional social network where one can build professional connections, participate in industry discussions, and more. 

However, this social platform has far more value than solely for professional networking and job seekers. LinkedIn can grow your business too!

LinkedIn is very different from its social media competitors — like Facebook, Twitter, and Instagram. These platforms can easily reach a target market because of their direct access. More importantly, consumers on these platforms

Take a Second Look at YouTube Marketing

Digital marketing is frequently used by organizations to get closer to their consumers and build stronger engagement with their organization. But, far too many organizations do not utilize YouTube to build affinity for and engagement with their organization.

YouTube is a rapidly-growing tool in the marketing community, and for good reason. It has the ability to inform, educate, and draw in your audience quicker than typical social media posts. Some other benefits of adding YouTube into your repertoire:

• It creates community with your viewers. YouTube is able to make your consumers feel like they are a part of what you