Digital Advertising Success = Data + Intuition

We live in a world of big data, full of constantly updated information, more than we could hope to digest.  In the digital media arena, everything is tied to data.  While we certainly cannot function without analytics, there is more to making decisions. Marketing intuition is just as important today as ever.

The Nature of Intuition

In its simplest sense, intuition is a perception obtained independently of any reasoning process. Which basically means it is a hunch that you have which did not come from the data.  Some people have natural intuition in certain areas, but my observation has been

These days, it seems the number of social media platforms are endless! Seeking professional relationships, there’s an app for that. Enjoy sharing videos, there’s an app for that too! Have a passion for sharing recipes, yes you guessed it, there is an app for that also. 

Don’t drown in the vast sea of social media apps! Here is how to effectively select the right social platform to effectively leverage your business.

Define Your Target Audience

This step will be the easiest of the three steps because your social media audience will be the exact same as the audience you target

Tips to Stay Current in Social Media

You finally have the hang of the newest social media site, then BOOM! In the blink of a Snapchat, something changes. Can you relate? Welcome to the ever changing world of social media! With the internet booming and social media bec

oming the No. 1 advertising source for all types of businesses it is important to know what’s out there. Not only is social media an inexpensive way to get your word out, it is effective (if you know what you are doing).

Feeling like you can’t keep up? Here are some tips:

  1. Follow the social media guru: Do

Ever notice how you may see a post, but other mutual friends did not? Timing of the post is not everything, there is a particular algorithm that Facebook uses that determines what’s in your newsfeed—and that’s called EdgeRank. All posts, pictures, shares, comments—everything you see on Facebook is dictated by this formula and is unique to each user. There are three dimensions to EdgeRank that all work simultaneously:

  • The first part of the algorithm gauges your “score” with a person to determine if you see their post or not, which is found from the number of “edges” you have

Instagram took the social media world by storm when it introduced its image-centered platform. Now that it has been acquired by Facebook, it comes as no surprise that it is starting to follow in the footsteps of its new owner.

If you have noticed recently, your Instagram feed has started to look a lot different and the people you normally follow are now asking you to click on the three dots next to their post to ensure they show up on your feed.  Remember EdgeRank? Yes, Instagram took a page from Facebook and developed a new algorithm that determines the