When marketers think about utilizing technology to reach a particular generation, Millennials usually are the first to come to mind. Naturally so, this generation was an integral reason behind the explosion of technology giants like Apple and Facebook. But what about Generation Z and why should you take notice of this emerging new generation?

Let’s start with the basics. Who is Generation Z? Generation Z, also known as the iGeneration, are those born in 1994 to present. Unlike their generational predecessors, this generation has never seen a world without technology and have practically grown up with a smartphone in hand.

It was just a few years ago when words “convergence” and “integration” emerged onto the scene. Until that time in the non-profit world, Media, Donor Development, Public Relations, and Creative were each unique disciplines that operated independently of one another.

Because agencies typically specialized in a single discipline, it would not be unusual for a single organization to have a media production company, a fundraising agency, a creative agency and a public relations firm. In fact, this model often remains the case today – but the world is changing. Read on…

With the advent of the Internet and Digital technology,