Cyber Monday- What Online Retailers Should Know

We are all well aware of the “holiday” that immediately follows Thanksgiving – Black Friday. This event is something that a large part of the U.S. population hates, while the other part happily forfeits enjoying turkey leftovers in order to map out their 3am Friday game plan. However, there is also another consumer “holiday” that has become increasingly popular in the past 5 years – Cyber Monday.

What are the perks of Cyber Monday versus Black Friday for consumers? Well for one… you can sit safely at home and approach a promotional item with simply the click of