I’m a big fan of Amazon. I trust Amazon, I believe in Amazon, I love Amazon. I know with absolute certainty that when I order from their website I will be pleased with the outcome. And, to be fair, I have given them a fair share of chances to upset me. I order coffee, shampoo, dog food, clothes and even dishes from them. It’s the place I visit first when I’m in need of something.

The fact is, it isn’t necessarily because of the wide range of products they offer. I keep coming back because their customer service is second

Three Retargeting Strategies To Maximize ROI

Retargeting is a digital marketing strategy that is growing and being used in new and innovated ways. It is a form of online advertising that can keep your organization in front of people after they visit your website

Typically, less than 3% of visitors take any action (or make a gift) on the first visit to a website. But after you have invested time, money and creative energy to get a visitor to your site, retargeting allows you to continue to connect with them across the Internet. Today, there are exciting new possibilities for your organizations to use retargeting.

Retargeting

How to Increase Email Open Rates

Countless hours go into writing the perfect subject line for each new email. Okay, that may be a slight exaggeration, but subject lines do get much of the focus. Why? Because a well written subject line can increase the open rate, and typical open rates are only 20-30%. (Source: https://mailchimp.com/resources/research/email-marketing-benchmarks/)

With the right strategy, email preview text can also give recipients another reason to open the email. Let’s look at how this works in more detail.

Email preview text is the short line of text that shows up underneath or beside the email subject line. (It is also sometimes referred to

Leverage Your Landing Page

Is your landing page lacking? The landing page is often the most overlooked component in a conversion campaign. In many cases, marketers become easily consumed in attempting to craft the perfect ad copy, only to see less than exciting results. A compelling ad can get a reader to the door, but you need a strong landing page to get them to walk through it!

Here are some best practices of successful landing pages:

Head-turning Headline

This is the most important element to your landing page! I repeat, the most important element to your landing page. Your headline can make or

By now, you probably have seen Christmas decorations starting to appear in stores. It seems the holiday season arrives earlier each year! The reason for this is November and December are the two biggest months of the year in sales for businesses and crucial for the bottom line.

But did you know that all nonprofits raise up to 40% of their donations in the last six weeks of the year? How is your organization gearing up to maximize its year-end fundraising goals? 

To help you raise more money this year than in the past, start with these simple, proven steps: