Countless hours go into writing the perfect subject line for each new email. Okay, that may be a slight exaggeration, but subject lines do get much of the focus. Why? Because a well written subject line can increase the open rate, and typical open rates are only 20-30%. (Source: https://mailchimp.com/resources/research/email-marketing-benchmarks/)
With the right strategy, email preview text can also give recipients another reason to open the email. Let’s look at how this works in more detail.
Email preview text is the short line of text that shows up underneath or beside the email subject line. (It is also sometimes referred to