Coffee. Java. Joe. Go Juice. Jet Fuel.
Tuesday, September 29, was National Coffee Day. Our president, Mark, often talks about how a brand is like a cup of coffee. However, today I want to consider how coffee can improve your direct mail program as it relates to fundraising. Let us take a look at three components of a great direct mail program and how they correlate with characteristics of coffee.
Have you ever gone to get a cup of coffee from a coffee pot… only to realize that the pot has been on for… well, let’s just say