Has the time come for direct mail to ride off into the sunset?
Social media experts and digital marketers would like you to believe that direct mail has gone the way of the dinosaurs. But don’t be deceived by these false claims about the relevance of direct mail in today’s modern world of communication.
Every year Target Marketing conducts a Media Usage Survey. In 2015, 54% of Target Marketing respondents were using direct mail in their customer acquisition efforts. In 2016, this rose to 58%. The use of direct mail for customer retention has risen from 51% to 55%. Direct mail is alive and kicking!
Even though people love their Facebook,