10 Reasons Why People Stop Giving

Every organization loses donors. Not every organization will admit it, but it is true. There are a finite number of reasons why people who once supported your organization do not continue. I thought it would be helpful to review the reasons why.  

1. Financial Challenges
The number one reason people stop giving is because of personal financial challenges (54%). These challenges take on many forms from loss of a job, to a cancer diagnosis, to a fixed-income retirement.

2. Others Are More Deserving
The number two reason why people stop donating (36%) is a communication

When most people think about donor conversions they think about donations. And while that is certainly the end goal, there is a journey that most users take before becoming a donor. This is true especially with digital users, who find and interact with your organization online. Ignoring this journey will essentially take new users with interest in your cause out into an unfamiliar place and leave them alone with no cell phone, map, or GPS.  Very few will find their way to becoming donors. 

Conversion Types

A first donation is a macro conversion, a significant quantifiable action.  But most of

If you’re a nonprofit or ministry, you are most likely looking for ways to improve your fundraising strategies to raise more money. There are a lot of essential building blocks in an effective fundraising program, but there is one that has the potential to greatly increase revenue for you: CONVERSION.

Your organization spends a lot of money to acquire new donors through multiple channels such as television, radio, special events, direct mail acquisition, display ads, and e-appeals. However, many organizations make the mistake of not implementing donor conversion strategies to encourage new donors to give a second gift as quickly as

Direct Mail: Improving Your ROI

Is there something that can be done to improve ROI for your direct mail program? How can the response rate be increased? How can you get a larger average gift?

There are many factors that can affect the performance of a direct mail appeal letter; but for today, we will focus on one component that can significantly make an impact on your direct mail letter results — the response device.

The response device is a coupon or card that the recipient sends back with their gift. It is probably the most important element in the direct mail package. This is

Has the time come for direct mail to ride off into the sunset?

Social media experts and digital marketers would like you to believe that direct mail has gone the way of the dinosaurs. But don’t be deceived by these false claims about the relevance of direct mail in today’s modern world of communication.

Every year Target Marketing conducts a Media Usage Survey. In 2015, 54% of Target Marketing respondents were using direct mail in their customer acquisition efforts.  In 2016, this rose to 58%. The use of direct mail for customer retention has risen from 51% to 55%. Direct mail is alive and kicking!

Even though people love their Facebook,