4 Ways to Appreciate Your Donors

As we approach the Thanksgiving holiday, it always puts me in the mindset of what I am thankful for.  My family, my friends, and my church are all at the top of my list. At Infinity Concepts, we are thankful for our staff, our clients, and the opportunity to make a difference in organizations around the world.

What is your organization thankful for?

One of the biggest things to be thankful for is your donors, but have you thanked them?  Sure, you are probably sending them receipt letters thanking them for their donation, but have you shown them

Raise More Money This Year-End

Did you know that nonprofits raise up to 40% of their donations in the last six weeks of the year? How is your organization gearing up to MAXIMIZE its year-end fundraising efforts?

To help you raise more money this year, here are some simple steps to take:

STEP 1: CREATE A FUNDRAISING PLAN

Create a fundraising activity calendar outlining all of the efforts you want to execute as you move forward to December 31. This calendar helps you see the overall picture of how you plan to communicate with your donors. This activity calendar should show:

  • When emails will

10 Reasons Why People Stop Giving

Every organization loses donors. Not every organization will admit it, but it is true. There are a finite number of reasons why people who once supported your organization do not continue. I thought it would be helpful to review the reasons why.  

1. Financial Challenges
The number one reason people stop giving is because of personal financial challenges (54%). These challenges take on many forms from loss of a job, to a cancer diagnosis, to a fixed-income retirement.

2. Others Are More Deserving
The number two reason why people stop donating (36%) is a communication

When most people think about donor conversions they think about donations. And while that is certainly the end goal, there is a journey that most users take before becoming a donor. This is true especially with digital users, who find and interact with your organization online. Ignoring this journey will essentially take new users with interest in your cause out into an unfamiliar place and leave them alone with no cell phone, map, or GPS.  Very few will find their way to becoming donors. 

Conversion Types

A first donation is a macro conversion, a significant quantifiable action.  But most of

If you’re a nonprofit or ministry, you are most likely looking for ways to improve your fundraising strategies to raise more money. There are a lot of essential building blocks in an effective fundraising program, but there is one that has the potential to greatly increase revenue for you: CONVERSION.

Your organization spends a lot of money to acquire new donors through multiple channels such as television, radio, special events, direct mail acquisition, display ads, and e-appeals. However, many organizations make the mistake of not implementing donor conversion strategies to encourage new donors to give a second gift as quickly as