Every organization loses donors. Not every organization will admit it, but it is true. There are a finite number of reasons why people who once supported your organization do not continue. I thought it would be helpful to review the reasons why.
1. Financial Challenges
The number one reason people stop giving is because of personal financial challenges (54%). These challenges take on many forms from loss of a job, to a cancer diagnosis, to a fixed-income retirement.
2. Others Are More Deserving
The number two reason why people stop donating (36%) is a communication