
I want to tell you a secret. Ready? Listen close.
Did you know that new names are the best names on your donor file? (more…)

I want to tell you a secret. Ready? Listen close.
Did you know that new names are the best names on your donor file? (more…)

Every ministry organization requires funding to accomplish their mission. Typically, most of the funds are raised through direct mail appeal letters. In doing nonprofit consulting, people often ask me what makes a successful fundraising letter? Here are three tips to help you communicate more effectively with your donors. (more…)

Using Email is an effective and affordable way to communicate with your donors. I want to share six short, but insightful, tips with you to help you make your email communication even more effective. (more…)

I have a question for you. What is your organization’s vision? What is it that you are trying to accomplish? What is the future goal that you want to attain? That vision – the picture of a different future – is what donors are attracted to. (more…)

An Experience Gap is the distance between what donors expect from your organization and what donors actually experience. The challenge faced by any non profit, ministry, church, or other organizations involved in fundraising is connecting with their donor’s hearts and expectations. (more…)