Recently I was asked if a gift acknowledgement letter should be sent monthly, quarterly, or in an annual letter summarizing all of the gifts given. The answer is none of the above!
DO WHAT MOM TAUGHT YOU
While growing up, when someone gave you something, what did your mom always make you say before she would let you enjoy that piece of candy or gum – two important words – THANK YOU!
Unfortunately, there are some organizations who still make the unforgiving error of not saying thank you to their donors. Not only is it the courteous thing to do, but it
Assume Your Donors Know All About Your Organization
In anything we do it is important to master the fundamentals. Often organizations get so caught up in the busyness of fundraising tactics that they forget about the fundamentals. There are Four Fundamentals every donor needs to know and understand about your organization.
- Your Purpose – the need you meet
- Your Mission – your inspiring plan of action
- Your Vision – how things will change
- Their Role – How they can make a difference
The more effectively you communicate these Four Fundamentals, the more your donors will engage
Fundraising is imperative for a non-profit’s survival – but effective fundraising is critical for growth and profitability!
There are many ways to raise money, but the key is to utilize proven fundraising principles that minimizes your risk of losing money, engages your donor base, and converts them into “raving fans and supporters” for what your organization is doing. Successful fundraising is not about just getting that one gift from a donor, but converting the donor into an ongoing relationship with the organization.
Fundraising is similar to the fine art of dating. Yes, that’s right — dating!
A few years ago,
It was just a few years ago when words “convergence” and “integration” emerged onto the scene. Until that time in the non-profit world, Media, Donor Development, Public Relations, and Creative were each unique disciplines that operated independently of one another.
Because agencies typically specialized in a single discipline, it would not be unusual for a single organization to have a media production company, a fundraising agency, a creative agency and a public relations firm. In fact, this model often remains the case today – but the world is changing. Read on…
With the advent of the Internet and Digital technology,