Do Your Donors Know Your Vision?

I have a question for you. What is your organization’s vision? What is it that you are trying to accomplish? What is the future goal that you want to attain? That vision — the picture of a different future — is what donors are attracted to.

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An Experience Gap is the distance between what donors expect from your organization and what donors actually experience.  The challenge faced by any non profit, ministry, church, or other organizations involved in fundraising is connecting with their donor’s hearts and expectations.

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Making Better Media Decisions

Media has become a critical tool for ministry in today’s culture. Whether you are utilizing traditional media like television, radio, or print; or more interactive media like web, email, social media, streaming video; it is important to choose the right media based on your objectives, and it is important to have a clear and well defined strategy driving those objectives….