Using Email is an effective and affordable way to communicate with your donors. I want to share six short, but insightful, tips with you to help you make your email communication even more effective.Read more
I have a question for you. What is your organization’s vision? What is it that you are trying to accomplish? What is the future goal that you want to attain? That vision — the picture of a different future — is what donors are attracted to.Read more
An Experience Gap is the distance between what donors expect from your organization and what donors actually experience. The challenge faced by any non profit, ministry, church, or other organizations involved in fundraising is connecting with their donor’s hearts and expectations.Read more
You may not have noticed, but our culture is changing. Technology is pushing us forward at an unprecedented pace. The world of fundraising and donor interaction is advancing like never before.Read more
Media has become a critical tool for ministry in todayâ€™s culture. Whether you are utilizing traditional media like television, radio, or print; or more interactive media like web, email, social media, streaming video; it is important to choose the right media based on your objectives, and it is important to have a clear and well defined strategy driving those objectivesâ€¦.