The term “technology” is a loaded term that implies a bit of a paradox. The realm of cyberspace, for example, is a seemingly infinite, endless abyss of possibilities. You could live multiple lifetimes and probably never see half of what technology has to offer; but that same technology allows you to directly communicate with someone across the world. In short, technology aids both globalization and personalization.
So how can marketers capitalize on technological advances? With an infinite reach it would seem as if marketers have the potential to pitch a product, service, or idea to anyone on earth