I’m a big fan of Amazon. I trust Amazon, I believe in Amazon, I love Amazon. I know with absolute certainty that when I order from their website I will be pleased with the outcome. And, to be fair, I have given them a fair share of chances to upset me. I order coffee, shampoo, dog food, clothes and even dishes from them. It’s the place I visit first when I’m in need of something.

The fact is, it isn’t necessarily because of the wide range of products they offer. I keep coming back because their customer service is second

Globalization To Personalization

The term “technology” is a loaded term that implies a bit of a paradox.  The realm of cyberspace, for example, is a seemingly infinite, endless abyss of possibilities.  You could live multiple lifetimes and probably never see half of what technology has to offer; but that same technology allows you to directly communicate with someone across the world.  In short, technology aids both globalization and personalization.

So how can marketers capitalize on technological advances?  With an infinite reach it would seem as if marketers have the potential to pitch a product, service, or idea to anyone on earth