7 Tips To Improve Your Cost Per Conversion

For almost everyone online, in just about every field, everything hinges on conversions. A conversion simply means that someone did something that you marked as a key objective.  They may have converted from being a watcher to a customer, or from a prospect to a donor.  Maybe they converted from an anonymous website visitor to become a lead with an email address.  Whatever the criteria, everyone depends on conversions.

Whether it is direct or not, we all spend to get conversions.  Maybe we spend marketing dollars or time, perhaps we spend credibility and social capital.  Whatever the currency, if you

Globalization To Personalization

The term “technology” is a loaded term that implies a bit of a paradox.  The realm of cyberspace, for example, is a seemingly infinite, endless abyss of possibilities.  You could live multiple lifetimes and probably never see half of what technology has to offer; but that same technology allows you to directly communicate with someone across the world.  In short, technology aids both globalization and personalization.

So how can marketers capitalize on technological advances?  With an infinite reach it would seem as if marketers have the potential to pitch a product, service, or idea to anyone on earth

Copywriting That Compels and Converts

What is copywriting and why is it essential? Copywriting is the art and science of writing direct-response copy that sells a product or service by convincing prospective consumers to take some form of action. In today’s increasingly digital world, it is critical for online marketing success. Unfortunately, poor and inefficient copywriting can be the underlying downfall of even the best email campaigns, web pages, and blogs.

Whether you are a business owner, marketer, blogger or anyone else who seeks to convert your readers into consumers, this article is for you. Here is how to maximize the effectiveness of your copywriting.

Crafting the Perfect Email Marketing Campaign

While social media has been growing tremendously in recent years, email marketing has continued to be a consistent performer and should not be overlooked. With an average open rate of 13.9% – 29.4% and click through rate of 1.5% – 5.6% (according to MailChimp’s statistics), email marketing receives a high response rate from recipients and is a great way to reach your audience.

Here are a few key steps to building a successful email campaign.


The first step is to put together a strategy for the campaign and its goals. Many questions will need to be asked and answered

In one sentence, Integrated Marketing is a strategic blend of using old media, new media, and non-traditional methods to communicate a coordinated message.

Every one of those words is significant, but let me zero in on one key phrase: a coordinated message.  The subtly and the success are wrapped up in these two words. You see, communicating a message or mass messages across multiple channels is a like a musical harmony, everything is in unity.  A coordinated message on the other hand is a little bit more like a symphony.

Messaging Harmony

In music, every instrument has a distinct and