Social media has a stigma of not being very measurable.  But when it comes to Facebook advertising, there are tools in place that can very effectively measure ROI. So much so, that Facebook’s analytics can become your most important indicator of success and favorite tools for planning.  And when it comes to lead acquisition, I often find Facebook ads are at the front of the pack.

The Lead Generation Formula

The methodology is straight forward, you run ads on Facebook that drive users to your landing page where an offer motivates them to join your email or direct mail list. 


Seeking ways to boost your company’s social media engagement? If you haven’t sought beyond the reach of Facebook and Twitter, you are missing out on a potential expansion opportunity. Instagram is a key platform to attract users through visual messaging and sharing. Not only is it the fastest growing global social network, it also has the most engaged users.

Instagram’s simplicity and lack of advertisements allow you to grab the user’s full attention and communicate your message. This platform can boost your organization’s exposure, increase brand recognition, and generate demand. If you are considering making your brand visible to this

6 Tips for Mobile Lead Generation

The collision of lead generation and the mobile revolution is a combustible combination of necessity and inevitability: 40% to 70% of publisher traffic occurs on a mobile device, more than half of all emails are opened on a mobile device…But lead-gen must roll on. So, unless you exclude all non-desktop impressions from your advertising, more than half of your traffic will originate via mobile devices. What are some of the keys to producing that lead flow, even as devices, chubby thumbs and consumer indifference make the classic acquisition model more complicated?

One. Think Mobile-First, and Mobile-Only.

Don’t just weigh

The 5 Keys to Inbound Marketing

Inbound marketing is all about bringing your target audience to YOU. Here are 5 keys to launching and maintaining an effective inbound marketing strategy.

1. Knowing Your Audience

You cannot be all things to all people — who is your audience? In other words, who is your ideal customer? The more you can narrow your focus, the more effectively you can reach your audience, because you will know where they are and what they need. Having a complete idea of your audience will save you time and money spent on marketing to people who do