It was just a few years ago when words “convergence” and “integration” emerged onto the scene. Until that time in the non-profit world, Media, Donor Development, Public Relations, and Creative were each unique disciplines that operated independently of one another.

Because agencies typically specialized in a single discipline, it would not be unusual for a single organization to have a media production company, a fundraising agency, a creative agency and a public relations firm. In fact, this model often remains the case today – but the world is changing. Read on…

With the advent of the Internet and Digital technology,

By now, you probably have seen Christmas decorations starting to appear in stores. It seems the holiday season arrives earlier each year! The reason for this is November and December are the two biggest months of the year in sales for businesses and crucial for the bottom line.

But did you know that all nonprofits raise up to 40% of their donations in the last six weeks of the year? How is your organization gearing up to maximize its year-end fundraising goals? 

To help you raise more money this year than in the past, start with these simple, proven steps: 

Every year, 30 million people will play fantasy football. It has grown into a billion dollar industry spawning television shows, literature, and honest to goodness academic research. ESPN, for example, employs MBA graduates to run regression analysis to observe trends and establish statistic projections for players.

Can you think of another industry that puts so much thought, planning and analysis into their strategy?

Marketing!

The world of online marketing is evolving just as fast as fantasy football, and the similarities between the two are not limited to the types of people they depend on:

Set your strategy like a lineup

Globalization To Personalization

The term “technology” is a loaded term that implies a bit of a paradox.  The realm of cyberspace, for example, is a seemingly infinite, endless abyss of possibilities.  You could live multiple lifetimes and probably never see half of what technology has to offer; but that same technology allows you to directly communicate with someone across the world.  In short, technology aids both globalization and personalization.

So how can marketers capitalize on technological advances?  With an infinite reach it would seem as if marketers have the potential to pitch a product, service, or idea to anyone on earth

In one sentence, Integrated Marketing is a strategic blend of using old media, new media, and non-traditional methods to communicate a coordinated message.

Every one of those words is significant, but let me zero in on one key phrase: a coordinated message.  The subtly and the success are wrapped up in these two words. You see, communicating a message or mass messages across multiple channels is a like a musical harmony, everything is in unity.  A coordinated message on the other hand is a little bit more like a symphony.

Messaging Harmony

In music, every instrument has a distinct and