Retargeting is a digital marketing strategy that is growing and being used in new and innovated ways. It is a form of online advertising that can keep your organization in front of people after they visit your website
Typically, less than 3% of visitors take any action (or make a gift) on the first visit to a website. But after you have invested time, money and creative energy to get a visitor to your site, retargeting allows you to continue to connect with them across the Internet. Today, there are exciting new possibilities for your organizations to use retargeting.